PVH Corp, which was formerly known as Phillips-Van Heusen Corporation, is a leading global apparel company based in Manhattan, New York. The company’s history dates back to the late 19th century, and it has evolved significantly over the years. It is the owner of world-renowned brands such as Van Heusen, Calvin Klein, Arrow, and others. The various iterations of its logo reflect changes in the company’s branding strategy, product offerings, and market positioning. Although most of the logo changes are not documented, the article explores the evolution of the PVH logo over the years.
The Genesis of the PVH Corp Logo (1857 – 1957) (Unavailable)
The PVH Corp logo has undergone significant changes over the years, which reflect the company’s growth and strategic shifts. Initially, the company had merged with a prominent collar manufacturing company of the time called D. Jones & Sons. However, there are no references available of the original and subsequent logo designs till 1957.
(1957 – 2011)
In 1957, there was a merger between Phillips Jones and Van Heusen Company to form Phillips-Van Heusen Corporation. The logo featured the full name of the company in black uppercase against a white background. In the logo, the first letters of the brand, “P,” “V,” “H,” and “C,” were written bigger and bolder than the rest.
(2011 – Present)
In 2011, the company name was changed to PVH Corp and the logo featured the acronym “PVH” in a bold white uppercase lettering. Besides, the acronym was placed near the bottom of a big black rectangle that served as the background. The typeface of the acronym is unknown.
The Elements of the PVH Corp Logo
Font
The PVH Corp logo features the company’s initials, “PVH,” in a modern and stylised font. The choice of font is designed to convey sophistication, elegance, and professionalism. It reflects the position of PVH Corp as a leading global apparel company. While specific details about the exact font family used are not widely documented, the overall design is meant to be clean and contemporary.
Colour
The branding of PVH Corp. often incorporates a combination of colours that reflect the company’s focus on fashion and lifestyle. However, the logo uses a simple, monochromatic colour scheme of black and white. The colour choice offers versatility across different marketing materials and digital platforms. Besides, the use of a minimalist colour scheme helps maintain a consistent brand image that is both professional and adaptable.
The History of PVH Corp
PVH Corp, which was formerly known as Phillips-Van Heusen Corporation, is a global apparel and lifestyle company with a rich history dating back to 1881. It was founded by Moses and Endel Phillips in Pottsville, Pennsylvania. Initially, the founder duo used to mend and sell shirts to coal miners. By 1890, the business had relocated to New York City, thereby marking a significant step in its growth. In 1907, the Phillips’ business merged with D. Jones & Son, which was a prominent shirt and collar maker, to form the Phillips-Jones Corporation.
In 1919, Phillips-Jones Corporation partnered with inventor John M. Van Heusen to produce the patented soft-folding Van Heusen collar, known as “The World’s Smartest Collar.”. By 1920, the common stock of the company was listed on the New York Stock Exchange. During the Second World War, the company manufactured shirts for U.S. and Allied troops. In doing so, it earned the prestigious Army-Navy “E” award for excellence in wartime production.
In 1957, the company changed its name to Phillips-Van Heusen Corporation to reflect its association with the renowned Van Heusen brand. In the late 1970s, Phillips-Van Heusen entered the designer-brand licensing market. The company continued to grow through strategic acquisitions and partnerships, which included the integration of brands like Tommy Hilfiger and Calvin Klein.
In 2011, the company changed its name to PVH Corp to reflect its growth and diversification. In 2013, PVH Corp acquired The Warnaco Group, Inc., reunited with the Calvin Klein brands, and expanded operations in Asia and Latin America. PVH Corp has focused on digital transformation, sustainable practices, and global brand expansion and launched initiatives like the PVH+ Plan in 2022. Today, PVH Corp operates in over 40 countries with a diverse portfolio of brands, such as Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Arrow, and more.
In 2020, PVH Corp celebrated 100 years of being listed on the New York Stock Exchange. In 2022, PVH Corp introduced its first official set of time-bound global Inclusion & Diversity Commitments. PVH Corp continues to evolve as a leader in the global apparel industry and focuses on brand growth, sustainability, and digital innovation.
Interesting Facts About PVH Corp
- In 1881, PVH Corp was founded by Moses and Endel Phillips, who began mending and selling shirts to coal miners in Pottsville, Pennsylvania.
- In 1890, the business relocated to New York City, which marked a significant expansion for the company.
- In 1919, the company partnered with John M. Van Heusen to produce the patented soft-folding Van Heusen collar, known as “The World’s Smartest Collar”.
- In 2015, PVH launched the innovative Van Heusen Flex Collar dress shirt to enhance collar comfort.
- In 2010, PVH acquired Tommy Hilfiger for $3 billion and established its first large-scale direct operation in Europe.
- In 2013, PVH Corp. acquiredWarnaco Group to reunite the Calvin Klein brand and expand operations in Asia and Latin America.
- In 2017, PVH acquired True & Co., which was a direct-to-consumer intimate apparel e-commerce retailer.
- In 2019, PVH Corp acquired Gazal Corporation Limited in Australia and reacquired the Tommy Hilfiger license in Central and Southeast Asia.
- PVH introduced its first official set of time-bound global Inclusion & Diversity Commitments to foster an inclusive environment.
- A strategic growth plan aimed at building Calvin Klein and Tommy Hilfiger into lifestyle brands while focusing on sustainability and digital innovation.
- In 1920, the common stock ofPhillips-Jones Corporation was listed on the New York Stock Exchange.
- In 1943, the company received the Army-Navy “E” award for wartime production excellence during the Second World War.
- PVH celebrated 100 years on the New York Stock Exchange, which is a rare achievement for any company.
- PVH Corp operates globally with brands like Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Arrow, and more.
- PVH is reported to have over 120,000 employees worldwide.
- In 2023, PVH Corp reported annual revenues of $9.55 billion.
- The company is among the leading apparel companies globally, based on sales growth figures.
Finally
The PVH Corp logo has evolved significantly over the years to reflect the transformation of the company from a traditional shirt manufacturer to a global apparel powerhouse. The modern logo features the stylised “PVH” initials to represent the company’s commitment to innovation, sophistication, and leadership in the fashion industry. With PVH Corp continuing to execute its strategic growth plans and adapting to changing market dynamics, its logo is likely to remain a dynamic symbol of the company’s identity and values.