CEVA Santé Animale is a leading global animal health company with a rich history that reflects its growth within the veterinary sector. Established in 1999, CEVA Santé Animale has expanded its footprint in the animal health sector through strategic acquisitions and innovative product development. The visual identity of the company in the form of its logo has undergone just two changes since its inception. reputed France-based pharmaceutical company in the animal health sector. This article delves into the evolution of the CEVA Santé Animale logo and other details about the company over the years.
The Genesis of the CEVA Santé Animale Logo (200? – 2010)
The original CEVA Santé Animale logo comprised an emblem and the wordmark placed against a white background. The emblem featured a crescent-shaped geometric figure in blue on the left side. The wordmark showing the brand name had “CEVA” written in green uppercase and at the centre, while “SANTE ANIMALE” was placed just below it in black capitals but in a much smaller size. Further, the letters forming the bigger “CEVA” wordmark had their ends cut and crossbars softened.
(2010 – Present)
In 2010, the logo was redesigned with the emblem and the wordmark in white enclosed within a circle in a gradient blue colour palette. The crescent-shaped emblem was made bigger and wider, and it encompassed the wordmark “ceva” in lowercase to a greater extent. Also, the letters “c” and “e” of the wordmark were connected to each other.
The Elements of the Ceva Santé Animale Logo
Font
The font used in the CEVA logo is bold and modern, which reflects strength and professionalism. This font choice is crucial as it conveys the company’s reliability and expertise in animal health. The clarity of the font ensures easy readability, which is essential for brand recognition across various platforms and marketing materials.
Colour
The CEVA logo predominantly features blue and green hues. The blue colour is often associated with trust, dependability, and professionalism. It signifies CEVA’s commitment to providing reliable health solutions for animals. Green, on the other hand, represents growth, vitality, and health. It aligns with CEVA’s mission to enhance animal welfare through innovative health products. The combination of blue and green enhances visual appeal and reflects the company’s dedication to sustainability and ethical practices within the animal health industry.
The History of Ceva Santé Animale
CEVA Santé Animale is a leading global animal health company that was founded in 1999 following the management buyout of the animal health division from Sanofi-Synthélabo. This buyout marked the beginning of CEVA as an independent entity focused on animal health. The company initially concentrated on developing vaccines and pharmaceuticals for various animal species, including companion animals, poultry, ruminants, and swine. This diverse portfolio laid the groundwork for the future growth of CEVA.
In 2007, following a series of leveraged management buyouts (LMBOs), CEVA management and employees acquired a majority shareholding in the company. This transition allowed for greater autonomy and strategic direction. CEVA embarked on an aggressive acquisition strategy during this period by acquiring 22 laboratories worldwide by 2011. This expansion helped increase its market presence and product offerings significantly.
In 2010, to mark its 10th anniversary, CEVA launched a new mission statement, which emphasises its commitment to creating value beyond animal health. This slogan reflected a broader vision that included enhancing human-animal interactions and addressing global health challenges. In 2014, CEVA reshaped its capital structure to support its ambition of becoming one of the top five global animal health companies by 2020. Strategic partnerships with investment firms were established to facilitate this growth.
By this time, CEVA had established operations in over 45 countries and was working in more than 110 countries globally. Also, the company’s workforce had grown to over 5,500 employees to reflect its expanding operations. In 2019, CEVA celebrated its 20th anniversary with continued focus on innovation and product development. The company aimed to strengthen its position as a leading independent player in the global animal health market.
CEVA has continued to invest in research and development and focuses on emerging diseases and innovative solutions for animal health. The company is committed to addressing zoonotic diseases, which can be transmitted from animals to humans. This highlights its role in global health. In recent years, CEVA has received numerous awards for its contributions to animal welfare and innovative products. These accolades underscore its reputation as a leader in the veterinary field.
As of now, CEVA is recognised as one of the largest veterinary health companies globally and ranks among the top five players in the industry. Its commitment to sustainable practices and animal welfare continues to guide its operations.
Interesting Facts About Ceva Santé Animale
- Ceva Santé Animale is a French animal health company that was founded in 1999 and operates in more than 110 countries.
- The company was founded following several leveraged management buyouts (LMBOs) from Sanofi-Synthelabo.
- Ceva Santé Animale crossed 1 billion euros in sales in 2017, making it the 6th largest pharmaceutical company for animal health globally.
- The products and services of Ceva Santé Animale include pharmaceuticals and vaccines, hatchery vaccines, and pheromone-based behavioural products.
- Ceva Santé Animale runs 12 research and development centres globally.
- Ceva Santé Animale has received many awards and accolades over the years. For instance, it was adjudged the best company in Europe by Animal Pharm. It also received international recognition for its CHICK program related to poultry vaccination services.
- Ceva Santé Animale is involved in various welfare activities, such as supporting programs that offer veterinary health products to poor livestock owners. It also collaborates with charities to bring about betterment in the welfare of shelter animals.
- Ceva Santé Animale plays a key role in fighting zoonotic diseases—diseases that can be transmitted from animals to humans, like avian flu.
- Ceva Santé Animale has the management and employees as the majority shareholders. This fosters a strong sense of commitment and ownership among staff members.
- Ceva Santé Animale invests heavily in biotechnology solutions, especially in the swine and poultry sectors.
- Ceva Santé Animale is a one-health company, which means it recognises the fact that the health of people, animals, and the planet are interconnected.
Finally
The CEVA Animals logo reflects the journey of the company from a startup focused on animal health to a global leader in veterinary pharmaceuticals. Each iteration of the logo has been carefully crafted to represent not only the company’s values but also its aspirations for growth and innovation.