CoComelon is a US-based prominent YouTube channel dedicated to children’s entertainment and education. It was created in 2006 under the name ThatsMEonTV by a Korean immigrant couple to the United States, Jay Jeon and his wife. The logo of CoComelon has undergone a few changes since its inception. Each iteration reflects the brand’s growth and appeal to its young audience. This article explores the history and evolution of the CoComelon logo over the years.
The Genesis of the CoComelon Logo (2006 – 2013)
The original logo was created when the channel was known as Checkgate and later rebranded as That’sMEonTV. This initial design featured a playful and colourful aesthetic that appealed to children. The logo consisted of a pink ring surrounding a cartoonish image of a child holding a TV-like frame and sitting on the enlarged letters “TV,” which were rendered in yellow with a purple outline.
There was also a wordmark “That’sMeOn” arched above the child in various colours, including orange, green, blue, and yellow. This logo effectively communicated the channel’s focus on fun and engaging content for kids. It established a whimsical tone that resonated with its target audience.
(2013 – 2018)
In 2013, the channel was rebranded as ABC Kids TV, which prompted a redesign of its logo to align with the new name. The updated logo showcased a childlike image holding a red television frame, with its face obscured. The wordmark “ABC Kid TV” was displayed in bold, rounded letters in a sans-serif typeface inside the TV screen.
A three-dimensional image of a ladybug was added to the top left corner of the design. The logo retained a vibrant colour palette to appeal to young viewers. At the same time, it introduced a more polished look that reflected the channel’s growth in terms of the quality of its content.
(2018 – Present)
The most significant transformation occurred in 2018 when the channel was rebranded as CoComelon. This change marked a new era for the brand and was followed by an entirely new logo design. It features a stylised watermelon with a smiling pink face, complete with large black eyes and blushing red cheeks. Two colourful antennas in sky blue and purple emerged from the top of the watermelon, and the ladybug remained an integral part of the design.
The wordmark “CoComelon” is positioned below the watermelon graphic in lowercase letters that resemble balloons. Also, it utilises a spectrum of bright colours—red, orange, yellow, green, sky blue, blue, and purple. This playful typography enhances the logo’s appeal to children.
The Elements of the CoComelon Logo
Font
The font of the CoComelon logo has a playful and voluminous typeface, and the letters “O” in the wordmark are replaced by candies.
Colour
The colours of the CoComelon logo are diverse and resemble the colours of the rainbow.
The History of CoComelon
CoComelon was founded by Jay Jeon and his wife in 2005 under the name That’sMEonTV. The couple aimed to create engaging educational videos for children. In doing so, they leveraged Jeon’s background in filmmaking and his wife’s experience as an illustrator of children’s books. They began by producing short animated videos that featured alphabet songs and other educational content aimed at preschoolers.
On September 1, 2006, the couple launched a YouTube channel under the username Checkgate, where they uploaded their first video. It was a rendition of the alphabet song. The initial uploads were irregular, with only five videos posted by 2010. They primarily focused on alphabet songs and basic educational themes.
In 2013, the channel underwent a significant rebranding exercise to ABC Kid TV. This shift marked a transition from strictly alphabet-focused content to a broader range of nursery rhymes and songs. The change reflected an understanding of their audience’s preferences. This was due to the fact that parents began seeking more diverse educational content for their children.
During this period, the channel gained traction, and in 2016, it began incorporating 3D animation into its videos. This move enhanced visual appeal and engagement for young viewers. This transition coincided with a substantial increase in viewership and subscriber numbers and set the stage for further growth.
The key moment in the history of CoComelon occurred in August 2018 when the channel was rebranded as CoComelon. This new identity introduced a colourful watermelon logo and a cast of recurring characters that resonated with children. The change also included a new format that focused on storytelling using catchy songs and vibrant animations.
After the rebranding, CoComelon experienced explosive growth. By December 2018, the channel was garnering an astonishing 2 billion views per month. Further, the introduction of beloved characters like JJ, who became the face of CoComelon, helped enhance its appeal among preschoolers.
In July 2020, Jeon sold Treasure Studio, Inc., which produced CoComelon, to Moonbug Entertainment. This acquisition allowed CoComelon to expand its reach globally. It entered markets in South Korea, China, and Europe while continuing to produce content that appealed to young audiences.
As of now, CoComelon is one of the most-subscribed YouTube channels globally. It boasts over 185 million subscribers and billions of views across its content. Its success can be attributed to its ability to adapt to changing viewer preferences while maintaining high-quality educational content. The channel’s tagline— “Be happy and smart”—reflects its mission to entertain while educating children.
CoComelon’s influence extends beyond YouTube; it has ventured into merchandise and spinoff series on platforms like Netflix. The brand’s success has made it a significant player in children’s entertainment.
Interesting Facts About CoComelon
- CoComelon was created by Jay Jeon and his wife, who initially started making animated videos as a hobby to entertain their children. Their backgrounds in filmmaking and children’s literature helped shape the channel’s content.
- The channel was originally launched in 2006 under the name Checkgate. It was later rebranded to That’sMEonTV before finally becoming CoComelon in 2018.
- CoComelon has become one of the most-viewed YouTube channels in the world, with over 190 billion views as of October 21, 2024.
- The channel transitioned from 2D to 3D animation in 2017, which significantly enhanced its visual appeal. The bright colours, rounded shapes, and fast-paced scenes are designed to engage young viewers effectively.
- The main character, JJ, along with his siblings YoYo and TomTom, became central figures in the series. The creators aimed to make these characters relatable and adorable, which they did by building a family-like environment around them.
- CoComelon is estimated to generate around $120 million annually through advertising revenue from its YouTube channel. This financial success allowed Jeon to quit his day job and focus entirely on producing content for the channel.
- In July 2020, Jeon sold his company, Treasure Studio, to Moonbug Entertainment, which expanded CoComelon’s reach into international markets.
- CoComelon has expanded its offerings to include content in 25 languages, such as Spanish, Portuguese, Mandarin Chinese, German, Arabic, and American Sign Language. This strategy has helped it become popular across different cultures and regions.
- In addition to YouTube, CoComelon launched on Netflix in June 2020 with three episodes that feature longer compilations of their songs.
- The channel focuses on educational themes, including videos about hygiene during the COVID-19 pandemic that taught children how to wash their hands properly. This timely content resonated with parents looking for educational resources.
- The creators have plans to expand into merchandise. They aim to create toys and products that enhance the CoComelon experience beyond digital screens.
- CoComelon’s content is primarily aimed at preschool-aged children, with a focus on relatable life experiences and learning opportunities. The tagline “Be happy and smart” encapsulates its mission to entertain while educating.
- It has been reported that during peak times, CoComelon can attract more viewers than major sports events or traditional television broadcasts.
Finally
The CoComelon logo has evolved over the years, and it reflects changes in branding as well as the journey of the channel from a small YouTube project to a global phenomenon in children’s entertainment. Each iteration of the logo has maintained a commitment to vibrant colours and playful designs that resonate with young audiences.