CoComelon is a US-based prominent YouTube channel dedicated to children’s entertainment and education. It was created in 2006 under the name ThatsMEonTV by a Korean immigrant couple to the United States, Jay Jeon and his wife. The logo of CoComelon has undergone a few changes since its inception. Each iteration reflects the brand’s growth and appeal to its young audience. This article explores the history and evolution of the CoComelon logo over the years.
The Genesis of the CoComelon Logo (2006 – 2013)
The original logo was created when the channel was known as Checkgate and later rebranded as That’sMEonTV. This initial design featured a playful and colourful aesthetic that appealed to children. The logo consisted of a pink ring surrounding a cartoonish image of a child holding a TV-like frame and sitting on the enlarged letters “TV,” which were rendered in yellow with a purple outline.
There was also a wordmark “That’sMeOn” arched above the child in various colours, including orange, green, blue, and yellow. This logo effectively communicated the channel’s focus on fun and engaging content for kids. It established a whimsical tone that resonated with its target audience.
(2013 – 2018)
In 2013, the channel was rebranded as ABC Kids TV, which prompted a redesign of its logo to align with the new name. The updated logo showcased a childlike image holding a red television frame, with its face obscured. The wordmark “ABC Kid TV” was displayed in bold, rounded letters in a sans-serif typeface inside the TV screen.
A three-dimensional image of a ladybug was added to the top left corner of the design. The logo retained a vibrant colour palette to appeal to young viewers. At the same time, it introduced a more polished look that reflected the channel’s growth in terms of the quality of its content.
(2018 – Present)
The most significant transformation occurred in 2018 when the channel was rebranded as CoComelon. This change marked a new era for the brand and was followed by an entirely new logo design. It features a stylised watermelon with a smiling pink face, complete with large black eyes and blushing red cheeks. Two colourful antennas in sky blue and purple emerged from the top of the watermelon, and the ladybug remained an integral part of the design.
The wordmark “CoComelon” is positioned below the watermelon graphic in lowercase letters that resemble balloons. Also, it utilises a spectrum of bright colours—red, orange, yellow, green, sky blue, blue, and purple. This playful typography enhances the logo’s appeal to children.
The Elements of the CoComelon Logo
Font
The font of the CoComelon logo has a playful and voluminous typeface, and the letters “O” in the wordmark are replaced by candies.
Colour
The colours of the CoComelon logo are diverse and resemble the colours of the rainbow.
Finally
The CoComelon logo has evolved over the years, and it reflects changes in branding as well as the journey of the channel from a small YouTube project to a global phenomenon in children’s entertainment. Each iteration of the logo has maintained a commitment to vibrant colours and playful designs that resonate with young audiences.