Aman Resorts is a globally renowned luxury hotel group known for its minimalist design, focus on tranquillity, and deep integration with local environments and cultures. The hotel has grown from a single boutique property to an international collection of exclusive resorts. It is definitely a story of vision, innovation, and resilience. The Aman Resorts logo reflects the brand’s core values of peace, simplicity, and timelessness. The article explores the evolution of the Aman Resorts logo, among other details of the brand.
The Genesis of the Aman Resorts Logo (1988 – 2016)
The original Aman Resorts logo displayed the brand name in two levels in a sans-serif typeface in monochrome. The wordmark “Aman” in bold uppercase was displayed in a bigger size, and the letter “A” had a tilde sign on top of it. The wordmark “Resorts”, on the other hand, was in a much smaller size but with pointed serifs.
(2016 – Today)
The latest Aman Resorts logo was designed in 2016 by the London-based design studio Construct. The custom typography features a series of strokes that suggest a physical sense of “above and below”. It echoes the natural connection and flow of mountains, valleys, waves, and the ocean floor. The logo features only the wordmark “Aman” in uppercase and in a custom serif typeface. The letter “A” in the wordmark does not have any horizontal middle bar.
The Elements of the Aman Resorts Logo
Font
The Aman Resorts logo features a custom-designed sans-serif font inspired by ancient scripts and early alphabets. The typography shows simple, elegant strokes with flaring terminals and light line weights. It reflects the brand’s philosophy of peace, serenity, and connection to place.
Colour
The Aman logo is displayed in monochrome black. The restrained colour scheme aligns with Aman’s ethos of tranquillity and timelessness.
Finally
The Aman Resorts logo has evolved from an almost invisible mark to a sophisticated, meaningful emblem. The logo encapsulates the brand’s philosophy and connection to place. Its evolution shows Aman’s growth, that is, from a single discreet resort in Phuket to a global collection of havens.