Natura & Co is a Brazilian multinational cosmetics group that has emerged as a global leader in the beauty and personal care industry. With a strong focus on sustainability, social impact, and innovation, the company has undergone many changes over the years. The Natura & Co logo represents a corporate identity as well as a philosophy that embodies sustainability, collaboration, and connection. It has not changed since the inception of the brand in 2018. The article deals with the evolution of the logo of Natura & Co. and other details over the years.
The Genesis of the Natura & Co Logo (2018 – Present)
The logo of Natura & Co. features the brand name in a title case. This minimalist logotype is executed using a custom serif style in black colour. The logo has not changed since 2018 and is more than just a visual identifier. The elements of the logo, including the “&” symbol, reflect themes of coexistence and collaboration.
The Elements of the Natura & Co Logo
Font
The Natura & Co logo has a custom-designed typography to ensure clarity and simplicity. At the same time, the logo maintains a professional yet approachable image. This choice reflects the dedication of Natura & Co. to transparency and innovation.
Colour
Inspired by nature, the Natura & Co logo incorporates black to evoke the theme of leadership, coexistence, and collaboration. The colour evokes feelings of connection to the environment while reflecting the group’s commitment to sustainability.
Finally
The Natura & Co logo did not change since the inception of the brand in 2018. It reflects the growth and transformation of the company itself—from a Brazilian cosmetics brand to a global leader in sustainable beauty. Its logotype design reflects core values such as collaboration, connection, and respect for nature while serving as an emblem of innovation and unity across its portfolio.