Mama Shelter is a unique Paris-based hospitality brand that has transformed the landscape of urban accommodation since its inception in 2008. Founded by the Trigano family—Serge, Jérémie, and Benjamin—along with Cyril Aouizerate and renowned designer Philippe Starck, Mama Shelter was created to offer a playful, inclusive, and affordable alternative to traditional hotels. The Mama Shelter logo reflects the brand’s unique identity and ethos. This article delves into the evolution of the Mama Shelter logo and other details of the brand over the years.
The Genesis of the Mama Shelter Logo Design (2008 – Present)
The name “Mama” signifies warmth and nurturing, while “Shelter” reflects a safe haven for guests. This duality is central to the identity of the brand. The Mama Shelter logo was conceived in 2008, the year of its founding, and featured a simple yet striking text-based design.
It encapsulated the brand’s core values of inclusivity, creativity, and playfulness. The text-based logo features the words “MAMA” and “SHELTER” in deep grey and in two levels. At the top lies the word “MAMA” in a bold, friendly font, while underneath it is mentioned the word “SHELTER” in a smaller size. The bigger word “MAMA” has letters with pointed ends at the top, while the smaller word “SHELTER” is placed right at the centre of the word above.
The Elements of the Mama Shelter Logo
Font
The font of the Mama Shelter logo is that of a modern sans-serif, which enhances visual recognition.
Colour
The colour scheme of the Mama Shelter logo is deep grey. The colour evokes feelings of warmth, calmness, and stability. As a neutral colour, it provides a calming backdrop that does not overwhelm the senses. This neutrality allows it to blend seamlessly with various design elements, styles, and themes in hotel decor.
Finally
The Mama Shelter logo shows its adaptability and commitment to creating unique hospitality experiences across different cultures. From its origins in Paris to its expanding global footprint, the logo remains a vital part of Mama Shelter’s identity. It symbolises warmth, creativity, and community spirit. With the growth of Mama Shelter continuing, its visual identity is likely to keep evolving while staying true to its foundational values.