CEVA Santé Animale is a leading global animal health company with a rich history that reflects its growth within the veterinary sector. Established in 1999, CEVA Santé Animale has expanded its footprint in the animal health sector through strategic acquisitions and innovative product development. The visual identity of the company in the form of its logo has undergone just two changes since its inception. reputed France-based pharmaceutical company in the animal health sector. This article delves into the evolution of the CEVA Santé Animale logo and other details about the company over the years.
The Genesis of the CEVA Santé Animale Logo (200? – 2010)
The original CEVA Santé Animale logo comprised an emblem and the wordmark placed against a white background. The emblem featured a crescent-shaped geometric figure in blue on the left side. The wordmark showing the brand name had “CEVA” written in green uppercase and at the centre, while “SANTE ANIMALE” was placed just below it in black capitals but in a much smaller size. Further, the letters forming the bigger “CEVA” wordmark had their ends cut and crossbars softened.
(2010 – Present)
In 2010, the logo was redesigned with the emblem and the wordmark in white enclosed within a circle in a gradient blue colour palette. The crescent-shaped emblem was made bigger and wider, and it encompassed the wordmark “ceva” in lowercase to a greater extent. Also, the letters “c” and “e” of the wordmark were connected to each other.
The Elements of the Ceva Santé Animale Logo
Font
The font used in the CEVA logo is bold and modern, which reflects strength and professionalism. This font choice is crucial as it conveys the company’s reliability and expertise in animal health. The clarity of the font ensures easy readability, which is essential for brand recognition across various platforms and marketing materials.
Colour
The CEVA logo predominantly features blue and green hues. The blue colour is often associated with trust, dependability, and professionalism. It signifies CEVA’s commitment to providing reliable health solutions for animals. Green, on the other hand, represents growth, vitality, and health. It aligns with CEVA’s mission to enhance animal welfare through innovative health products. The combination of blue and green enhances visual appeal and reflects the company’s dedication to sustainability and ethical practices within the animal health industry.
Finally
The CEVA Animals logo reflects the journey of the company from a startup focused on animal health to a global leader in veterinary pharmaceuticals. Each iteration of the logo has been carefully crafted to represent not only the company’s values but also its aspirations for growth and innovation.