The Safilo Group is a global leader in the design, manufacturing, and distribution of high-quality eyewear. Its roots in Italian craftsmanship date back to 1878, and the company combines tradition with cutting-edge innovation. The company manages a diverse portfolio comprising both proprietary and licensed brands such as Carrera, Polaroid, Smith, Blenders, Dior, Fendi, and more.
It operates in over 40 countries and has a presence in nearly 100,000 points of sale worldwide. The Safilo Group’s logo has evolved through the years and depicts the journey of the Group into a leading global eyecare brand. The article delves into the various logo changes undertaken by the group, among other details.
The Genesis of the Safilo Group Logo (1934 – 1950s)
The initial logo in black was a simple classic one, which aligned with the tradition of Italian craftsmanship of that era. Here, the standalone letters were followed by dots.
(1950s)
The Safilo Group logo in the fifties was written in uppercase, and each letter was written in a combination of black and green. In the logo, the green colour formed the thin inner core, while black formed the thick outer layer. The letters were placed against a light pink background.
(1960s)
The stylish logo of the Safilo Group in the sixties was written in a cursive script in black. Here, the letter “S” in capitals was standalone, while the rest were connected to each other. Besides, the dot sign over the letter “i” was replaced by a 5-pointed star. The wordmark was underscored by a stylish curved line in black.
(1970s)
The Safilo Group’s logo in the seventies featured the wordmark “Safilo” in black but enclosed within vertical yellow boxes of uneven size with black borders. The letter “a” of the wordmark had a tilde-like element at the top, while the dot sign over “i” was replaced by a star. The stylish letters of the wordmark in a title case appeared to be handwritten.
(2014) (80th Anniversary Logo)
The Safilo Group brought out a special anniversary logo to commemorate its 80th anniversary. The logo had the Safilo wordmark in uppercase followed by the tagline “MADE IN ITALY DAL 1934” in italics.
(2015 – Present)
The latest Safilo Group logo features the wordmark in two levels and sizes. Thus, while the word “Safilo” is quite bigger in size and written in a sans-serif typeface in a title case, the lower word “GROUP” appears in uppercase with maximum spacing between the letters. The top and bottom wordmarks appear italicised and in deep blue and light blue shades, respectively. The only graphical element in the logo is an inverted arrow in light blue pointed at the letters “a” and “f”. It protrudes from the top left.
The Elements of the Safilo Group Logo
Font
The wordmark forming the Safilo Group logo is written using a clean, modern, and minimalist sans-serif typeface in a title case, which looks simple and elegant. The balanced spacing of the letters conveys a sense of sophistication and approachability.
Colour
The colour palette of the Safilo Group logo includes both dark and light shades of blue. Here, dark blue is associated with reliability, trust, and professionalism and aligns with the identity of Safilo as a leader in the design and manufacturing of eyewear. The light blue colour, on the other hand, complements the dark blue colour and adds a modern touch to the logo.
Finally
The evolution of the Safilo Group logo reflects the company’s deep-rooted heritage, commitment to innovation, and adaptation to changing market dynamics for more than a century. It took root in Italy’s Venetian Alps, with eyewear craftsmanship dating back to 1878. The Safilo Group’s logo has symbolised its Italian roots as well as its forward-looking vision in design and technology. The logo variants over the years show the identity of the Safilo Group as a trusted global leader in luxury and sports eyewear.