Ledger is a leading company specialising in cryptocurrency security and blockchain infrastructure solutions. Founded in 2014 and based in Paris, France, Ledger is best known for its hardware wallets, such as the Ledger Nano S and Ledger Nano X. These store private keys offline securely and protect digital assets from cyber threats. The company has become a trusted name among both retail users and institutions. Ledger aims to provide individuals and enterprises with the tools to safely access and interact with the digital economy. This aspect makes the company a cornerstone of the Web3 revolution.
The Ledger logo has undergone a few changes since the inception of the company. The logo iterations reflect the journey of the company, convey trust and security, and act as a gateway to Web3. The article delves into the evolution of the Ledger logo, among other details of the company.
The Genesis of the Ledger Logo (201? – 2020)
The original logo constituted an emblem to the left and a wordmark. The emblem looked like a modular icon, similar to a chip, to emphasise the company’s ties to blockchain. The modular emblem had thin vertical and horizontal lines in white crisscrossing small and large blocks in black. Designed in black, the wordmark to the right of the emblem was written in a title case using a thin and traditional sans-serif typeface.
(2020 – Present)
The current Ledger logo features the wordmark “LEDGER” in a bold uppercase and written using a geometric sans-serif typeface. It is placed between two disjointed brackets on either side to symbolise safety and enclosure, which is a subtle metaphor for protecting assets. The brackets and wordmark are shown in black against a white background.
The Elements of the Ledger Logo
Font
The Ledger logo uses a custom sans-serif font that appears geometric, simple, and professional. It communicates clarity, precision, and tech-forward thinking. The font also resembles fonts like Proxima Nova or Avenir, which are known for their clean, rounded features.
Colour
The primary colour of the Ledger logo is black or dark grey. The colour choice signifies seriousness, stability, and security, qualities that are critical to a brand specialising in cryptocurrency protection.
Finally
The evolution of the Ledger logo shows the journey of the company from a security-focused hardware startup to a global Web3 platform. The logo iterations, especially the most recent rebrand, symbolise Ledger’s aspiration to secure and simplify digital asset management for a new generation of users.