Redmi is a popular Chinese consumer electronics brand primarily known for its affordable smartphones that offer impressive features and performance. Originally, the brand was launched as a budget smartphone line by Xiaomi in 2013. It was in 2019 that Redmi became an independent sub-brand, which focused on delivering high-value devices to a global audience. In addition to smartphones, the Redmi product line also includes smart TVs, earbuds, power banks, and wearables.
The Redmi logo plays a key role in representing the brand’s identity. It embodies the brand’s mission to deliver cutting-edge technology at accessible prices. The article delves into the evolution of the Redmi logo, first as a sub-brand of Xiaomi and then as an independent entity, among other details.
The Genesis of the Redmi Logo (2014)
The initial logo was closely linked to Xiaomi, as it used similar typography and visual cues. The logo was released for the Xiaomi-owned Redmi 1S smartphone and was meant for the global market. The logo featured the “Redmi” name in lowercase cursive letters using a custom sans-serif typeface to emphasise its approachable and budget-friendly identity. However, this logo was short-lived and all Redmi devices featured the Mi logo till 2019, when Redmi became an independent sub-brand.
(2019 – 2025)
In 2019, Xiaomi formalised Redmi as an independent sub-brand. During this period, the Redmi logo made its way onto millions of devices worldwide. The wordmark forming the logo remained recognisable and retained the lowercase “Redmi” styling but in a combination of light pink with purple accents. Interestingly, the letter “m” had rounded bars, while the vertical bar of the letter “d” had a diagonal cut.
(2024 – Present)
On November 15, 2024, Redmi underwent its most significant rebranding to date. The wordmark shifted from the lowercase “Redmi” to a more confident, bold, all-uppercase “REDMI” in scarlet red. This logo change reflected Redmi’s growing ambition and its evolution into a truly independent force in the smartphone market.
The rebranding debuted with the Redmi K80 series inside China and the Redmi A5 smartphone in the international markets. The logo change was carried out to integrate the visual identity across all Redmi devices. It evokes a more modern feel and seeks to differentiate Redmi from other Xiaomi products.
(2025) (India)
The 2024 all-caps logo was mainly confined to China. However, in August 2025, Xiaomi India unveils it in India alongside the launch of the Redmi 15 smartphone. Written in bold sans-serif letters, the all-caps “REDMI” logo is depicted in a bright red colour. It signifies the brand’s commitment to a new generation of users known for its resilience, clarity of thought, ambition, progress, and a desire to shape its future.
The Elements of the Redmi Logo
Font
The logo uses a modern, sans-serif font, rendered in bold uppercase. The latest logo uses a clean and heavy typeface for impact and clarity. The all-caps design underscores Redmi’s ambition and independent identity.
Colour
The logo is exclusively in red to symbolise courage and confidence. Besides, it shows Redmi’s commitment to standing out in a competitive market.
Finally
The Redmi logo has transformed from a simple sub-brand tag to a bold symbol of independence and ambition. The logo changes reflect aesthetic decisions and deeper shifts in Redmi’s market position, user base, and aspirations for the future. The all-caps “REDMI” logo is now a visual representation of the brand’s evolution, that is, from a budget challenger to an aspirational market leader.