Vistara is a full-service Indian airline that has become a key player in the aviation sector. Launched in 2014, it is a joint venture between Tata Sons and Singapore Airlines. However, from November 12, 2024, it will merge with Air India and become a part of the latter. The airline’s logo embodies its ethos and commitment to excellence. This article delves into the history and evolution of the Vistara logo. It highlights the design philosophy and the evolution timeline of the logo.
The Genesis of the Vistara Logo (2014 – Present)
The name “Vistara” is derived from the Sanskrit word “vistaar,” meaning “limitless expanse.” It aptly encapsulates the airline’s vision of providing a premium flying experience that transcends traditional boundaries. The logo features an octagram, an eight-pointed star symbolising balance, excellence, and good fortune. This design choice was influenced by ancient Indian symbols known as Yantras, which represent an unbounded universe in a mathematically perfect form. Below the octagram appeared the brand name in purple and in a combination of uppercase and lowercase.
The logo’s interwoven golden lines suggest movement and dynamism, which resonated with the fluidity of air travel. The colour palette predominantly features deep aubergine and gold, which have been chosen for their luxurious connotations and distinctiveness in a market often dominated by red and blue hues.
Reception and Impact
The Vistara logo has been well-received for its modern yet culturally resonant design. It effectively communicates the airline’s commitment to quality service while being there in a competitive market. The simplicity and elegance of the logo have contributed to establishing Vistara as a premium airline in India. It appeals to both domestic and international travellers.
The uniform design for cabin crew was created by fashion house Abraham & Thakore, which further complemented the logo’s aesthetic by incorporating traditional elements into contemporary fashion. This alignment between branding and service experience has reinforced customer loyalty and brand recognition.
The Elements of the Vistara Logo
Symbol
At the heart of the Vistara logo is an octagram, an eight-pointed star that symbolises balance, excellence, and good fortune. This design was inspired by ancient Indian symbols known as Yantras, which depict an unbounded universe in a mathematically perfect form. The continuous and overlapping lines of the octagram convey a sense of movement and dynamism. Each point of the star subtly forms a ‘V’ and reinforces the name and identity of the airline.
Font
Vistara employs a custom-drawn wordmark that combines both uppercase and lowercase letters. This unique typography reflects a modern yet approachable aesthetic. The font is designed to be easily legible and conveys a sense of elegance and sophistication. The design team aimed for a hand-drawn quality to impart warmth and personality to the brand.
Colour
The colour scheme of the Vistara logo is primarily composed of deep aubergine and gold. The deep aubergine colour stands out in crowded airport environments to make Vistara’s crew easily recognizable. It also evokes a sense of luxury and sophistication and aligns with the airline’s commitment to providing premium service.
Gold accents complement the aubergine and add an element of elegance and warmth to the overall design. Together, these colours create a visual identity that is distinctive and memorable.
Finally
The Vistara logo is a testament to thoughtful design that combines cultural significance with modern aesthetics. The logo has played a crucial role in shaping Vistara’s identity as a premium airline.