The Vinut Food & Beverage brand, under Nam Viet Foods & Beverage JSC, and established in 2019, has become a symbol of Vietnamese beverage excellence on the global stage. While detailed public records of the Vinut logo’s specific design history are limited, its evolution and significance can be understood through the company’s journey, branding philosophy, and visual identity. The article delves into the details of the Vinut Food & Beverage logo, among other details.
The Genesis of the Vinut Food & Beverage Logo (2019 – 20??)
The original Vinut Food & Beverage logo was introduced in September 2019, and it featured the wordmark “Vinut” in a stylised, modern, and custom typeface. Displayed in shades of green, the wordmark had an inverted arc below in green. The letters “V” and “t” had elongated arms compared to the rest of the letters. Also, the tail ends of the letters “i” and “n” were connected. Interestingly, the first two letters of the brand name “Vi” were displayed in a lighter shade of green, while the rest were in a darker lush green shade.
The brand name had a tagline, “We make your trust”, appearing below in a darker shade of green. Also, the words “Foods and Beverage” appeared in a much smaller size on top of the brand name. The ends of the letters of the brand name had diagonal cuts, while the vertical arm of the letter “u” was extended to form the horizontal bar of the letter “t”.
(20?? – Present)
The current Vinut Food & Beverage logo is a refinement of the earlier logo in terms of colour. It uses a combination of vibrant green and red, where green symbolises freshness and nature, while red represents passion and vitality. The first two letters of the brand name are rendered in red, while the rest are rendered in lush green.
The Elements of the Vinut Food & Beverage Logo
Font
The wordmark in the Vinut Food & Beverage logo is modern and clean and features the brand name “Vinut” in bold, uppercase letters. The font represents the brand’s youthful and dynamic identity.
Colour
The Vinut Food & Beverage logo employs vibrant red and lush green as colour palettes. The use of red represents energy, passion, and the boldness of Vietnamese entrepreneurship. The use of green, on the other hand, symbolises the commitment of the brand to using natural ingredients and achieving sustainability and environmental responsibility.
Finally
The Vinut Food & Beverage logo and its iterations are not well documented. However, the logo stands as a visual representation of Vinut’s journey from a local Vietnamese beverage producer to a globally recognised brand. It embodies the freshness, quality, and spirit of Vietnam’s natural bounty.