The Vinut Food & Beverage brand, under Nam Viet Foods & Beverage JSC, and established in 2019, has become a symbol of Vietnamese beverage excellence on the global stage. While detailed public records of the Vinut logo’s specific design history are limited, its evolution and significance can be understood through the company’s journey, branding philosophy, and visual identity. The article delves into the details of the Vinut Food & Beverage logo, among other details.
The Genesis of the Vinut Food & Beverage Logo (2019 – 20??)
The original Vinut Food & Beverage logo was introduced in September 2019, and it featured the wordmark “Vinut” in a stylised, modern, and custom typeface. Displayed in shades of green, the wordmark had an inverted arc below in green. The letters “V” and “t” had elongated arms compared to the rest of the letters. Also, the tail ends of the letters “i” and “n” were connected. Interestingly, the first two letters of the brand name “Vi” were displayed in a lighter shade of green, while the rest were in a darker lush green shade.
The brand name had a tagline, “We make your trust”, appearing below in a darker shade of green. Also, the words “Foods and Beverage” appeared in a much smaller size on top of the brand name. The ends of the letters of the brand name had diagonal cuts, while the vertical arm of the letter “u” was extended to form the horizontal bar of the letter “t”.
(20?? – Present)
The current Vinut Food & Beverage logo is a refinement of the earlier logo in terms of colour. It uses a combination of vibrant green and red, where green symbolises freshness and nature, while red represents passion and vitality. The first two letters of the brand name are rendered in red, while the rest are rendered in lush green.
The Elements of the Vinut Food & Beverage Logo
Font
The wordmark in the Vinut Food & Beverage logo is modern and clean and features the brand name “Vinut” in bold, uppercase letters. The font represents the brand’s youthful and dynamic identity.
Colour
The Vinut Food & Beverage logo employs vibrant red and lush green as colour palettes. The use of red represents energy, passion, and the boldness of Vietnamese entrepreneurship. The use of green, on the other hand, symbolises the commitment of the brand to using natural ingredients and achieving sustainability and environmental responsibility.
The History of Vinut Food & Beverage
Vinut Food & Beverage is the flagship brand of Nam Viet Foods & Beverage Joint Stock Company (Nam Viet), which is a Vietnamese enterprise established in 2016. The company was founded with the vision of introducing Vietnamese beverages to the global market. Its aim is to leverage the country’s rich tropical resources and agricultural heritage. Initially, it operated on a small scale but quickly ramped up investments to expand its production facilities. It soon developed a reliable supply base and increased its capacity for both domestic and international markets.
By mid-2017, the company had begun exporting its products internationally to reach 88 countries and territories within just a few years. The company’s product line includes a wide variety of beverages such as coconut water, tropical fruit juices, aloe vera drinks, sparkling fruit juices, vegetable and fruit blends, bird’s nest drinks, chia seed drinks, energy drinks, plant-based milks, and canned coffee.
The success of Vinut Food & Beverage is rooted in its commitment to quality, innovation, and understanding consumer preferences. The company has focused on natural and health-oriented beverages. It responded to the growing demand for clean-label products with low sugar, natural ingredients, and eco-friendly packaging. During the COVID-19 pandemic in 2020, Vinut Food & Beverage maintained production stability and introduced new products, such as honey lemongrass lemonade and mineral-enriched salted lemonade. It achieved a 100% increase in revenue compared to the previous year.
Today, the products of Vinut Food & Beverage are available in over 200 countries and territories, with distribution in major supermarket chains like Walmart and Costco, as well as on e-commerce platforms such as Amazon. The company has earned certifications from global organisations for food safety and social responsibility, including ISO, HACCP, FDA, Halal, BRC, WCA, and GSV. Vinut Food & Beverage has also been recognised with awards such as the ASEAN Strong Brands Award 2024 and the ASEAN Outstanding Leader Award 2024. These awards highlight its quality and reputation in the beverage industry.
Vinut Food & Beverage emphasises sustainable growth by collaborating with farmers to create a secure supply chain and engaging in community initiatives. The company is committed to providing value through economic growth and by contributing positively to society and the environment. Looking forward, Vinut Food & Beverage aims to further strengthen its presence in both local and global markets. It continues to innovate and expand its range of natural, nutritious beverages.
Interesting Facts About Vinut Food & Beverage
- Vinut-branded products are exported to over 200 countries and territories worldwide. These exports make the company one of Vietnam’s most internationally recognised beverage brands.
- The company produces a wide variety of beverages, including coconut water, tropical fruit juices, aloe vera drinks, sparkling fruit juices, bird’s nest drinks, chia seed drinks, energy drinks, plant-based milks, and canned coffee. These are available in multiple packaging formats, such as cans, PET, PP plastic bottles, and glass bottles.
- Leveraging Vietnam’s tropical monsoon climate, Vinut Food & Beverage uses natural fruits and herbs like lemon, orange, grapefruit, coffee, pineapple, coconut, aloe vera, lemongrass, and cantaloupe to develop hundreds of nutritious beverages.
- Despite the challenges posed by COVID-19 in 2020, Vinut Food & Beverage doubled its revenue compared to the previous year. It did so by launching new products like honey lemongrass lemonade and mineral-enriched salted lemonade. At the same time, it maintained production stability and supported employee livelihoods.
- Vinut Food & Beverage actively pursues eco-friendly packaging, water and energy conservation, renewable energy adoption, and a circular economy model. It positions itself as a leader in sustainable beverage production in Vietnam.
- The company employs cutting-edge technologies such as automation, cold extraction processes, and UHT sterilisation to ensure high product quality and extended shelf life without preservatives.
- The products of Vinut Food & Beverage are available on the shelves of major supermarket chains like Walmart and Costco. Besides, the products are sold on e-commerce platforms such as Amazon, thereby expanding their accessibility globally.
- Vinut Food & Beverage has received numerous accolades. These include being named Vietnam’s No. 1 brand in the food and beverage sector and earning certifications from global organisations for food safety and social responsibility.
- Vinut Food & Beverage regularly showcases its products at major international food and beverage exhibitions such as Gulfood, Thaifex, Drinktec, and Sial. These help the brand stay connected with global market trends and partners.
- The company collaborates with local farmers to create a sustainable supply chain. It ensures the availability of high-quality raw materials and contributes to community development and social responsibility initiatives.
Finally
The Vinut Food & Beverage logo and its iterations are not well documented. However, the logo stands as a visual representation of Vinut’s journey from a local Vietnamese beverage producer to a globally recognised brand. It embodies the freshness, quality, and spirit of Vietnam’s natural bounty.