As a premier social network, TikTok has taken the world by storm. This China-based app allows users to do a host of things, such as make and host music videos, create and share messages, and do live streaming. In a short period, TikTok has become an integral part of billions of lives globally. The platform has carved a unique identity for itself and has captured the hearts and minds of users across all age groups and cultures. Its iconic and colourful logo was created in 2016 and has remained more or less the same with minor tweaks ever since. This article delves into the fascinating history of the TikTok logo and explores why it works so well.
The Genesis of the TikTok Logo (2016)
In 2016, the Chinese tech giant ByteDance launched an app called A.me. It allowed users to create and share short videos, which ultimately transformed into a global phenomenon. The logo of this app comprised a graphic element and a wordmark that stated the name of the app as “A.ME.” Interestingly, the letters “A” and “ME” in the wordmark were written in two different fonts, albeit in black colour.
The first, “A,” was written in a traditional sans-serif typeface with cuts and straight strokes. The second “ME” seemed to have been written by hand using a marker. At the top of the wordmark was a graphical element constituting a musical note in bright pink colour. The 3D shape of the musical note symbolised the variety and depth of the content that appeared on the platform.
(2016 – Present)
In fact, merely three months after its launch, the app was rebranded and renamed “Douyin.” The original Douyin logo featured a simple “d” shape, which resembled a musical note. The logo was featured in vibrant cyan and fuchsia accents to create a sense of movement and dynamism.
(2017 – 2018)
In 2017, after recognising the immense potential of its product, ByteDance decided to expand Douyin beyond the Chinese market. And to cater to a global audience, the app was renamed “TikTok.” However, during this transition, the logo remained largely unchanged and retained its iconic “d” shape and the vivid colour scheme. Initially, the app name was displayed as “Tik Tok” in a basic sans-serif font with squared-off corners. In the first TikTok logo, the words “Tik” and “Tok” were shown separately with a small gap between them. Besides, the glyphs had fewer clear angles and looked vague. Nonetheless, it was a simple and effective representation of the brand.
(2018 – Today)
As the popularity of TikTok grew globally, ByteDance recognised the need to refine its visual identity further. In 2018, the company revisited the font and created the TikTok logo we know today. As a departure from the original logo that featured the wordmark in black, colour accents were added to the letter “o,” comprising shades of red and blue. If “Tik” and “Tok” were shown separately in the previous logo iteration, this one showed them together as one word.
The right ends of the horizontal crossbars on top of the capitalised letter “T” have diagonal cuts. Also, the square-like shape on top of the letter “i” in the original logo has been replaced with a solid circle. The placement of the wordmark vis-à-vis the graphical element in the form of a musical note also changed. For instance, if the graphical element is placed above the wordmark, the size of the graphical element is shown as bigger. On the other hand, if the wordmark and the graphical element are shown side by side, the latter is shown relatively smaller. This refinement ensured that the logo is visually appealing as well as memorable and easily recognisable.
Consistency and Recognition
Unlike many companies that undergo major rebranding exercises every few years, the designers of the TikTok logo felt they didn’t need to fix what wasn’t broken. Hence, since its inception, the logo has remained remarkably consistent. It only underwent minor tweaks and refinements. This consistency has played a crucial role in reinforcing its recognition and association with the brand and cementing the place of TikTok in the hearts and minds of its users.
The Elements of the TikTok Logo
Font
The designers behind the TikTok logo have chosen a minimalistic and highly legible sans-serif typeface. The bold and clean letters of the wordmark in title case are set in a modern geometric sans-serif font. The font resembles popular typefaces such as ITC Avant Garde Gothic Bold and Yaro Sr. Black.
Colour
When it comes to the colour palette of the TikTok logo, the black wordmark and graphical element have vibrant neon shades of pink and blue. This striking colour scheme has an intriguing explanation behind it. The designer of the TikTok logo drew inspiration from the electrifying atmosphere of a rock concert in a darkened hall, where a brightly lit stage serves as the focal point.
The true highlight of the logo lies in its three-dimensional effect, where the neon colours are layered on top of each other. This symbolised the pulsating vibrations of music. Besides, the layering technique creates a luminous effect, which makes the d-shaped graphical element appear radiant even against a black background.
In addition to the primary logo in black, pink, and blue, the TikTok badge offers three alternative colour options: white, pink, and blue backgrounds. These variations allow for greater flexibility in terms of visual integration across different platforms and mediums. These ensure the TikTok brand maintains a consistent and recognisable presence.
Finally
The TikTok logo shows the power of simplicity and consistency in branding. Its journey from Douyin to its current status as a global phenomenon reflects the meteoric rise of the app. With its iconic d-shaped graphical element, vibrant colours, and seamless integration of the wordmark, the TikTok logo has become an instantly recognisable symbol of creativity and self-expression. In the future, the boundless potential of short-form video content will continue to hold its ground, and the logo is expected to retain its individual identity.