Telegram is a cloud-based instant messaging service that was founded by brothers Nikolai and Pavel Durov in 2013. Known for its focus on privacy and security, Telegram has evolved significantly over the years and has become one of the most popular messaging platforms globally.
The Telegram logo has undergone a few changes since the app’s inception in 2013. As a widely recognised messaging platform, Telegram emphasises privacy and user-friendly features, which is reflected in its evolving visual identity. This article explores the history and evolution of the Telegram logo over the years.
The Genesis of the Telegram Logo (2013 – 2014)
In its first year, Telegram introduced a square-shaped logo, which was distinctive compared to the more common rounded logos of other messaging apps. The design featured a dark blue square background with a white paper aeroplane that aligned with the sharp edges of the square.
This logo symbolised communication and quick information exchange and embodied the app’s core principles of reliability and security. The geometric design elements conveyed a sense of movement and represented the seamless communication experience Telegram aimed to provide.
(2014 – 2019)
As Telegram gained popularity, the logo evolved into a more recognisable form. The square was replaced by a circular design and featured a lighter blue background and a simplified white paper aeroplane icon. This iteration maintained smooth lines and bold shapes, which enhanced its modern aesthetic while ensuring clarity and friendliness.
The colour palette of blue and white represented trustworthiness and contributed to the light and fresh appearance of the logo. The design changes during this period reflected Telegram’s growth as a social media platform while retaining its identity as a communication tool. In some cases, the Telegram logo used to be accompanied by the wordmark “Telegram” in a bold, black, sans-serif typeface.
(2019 – Present)
In 2019, Telegram introduced a further refined version of its logo. This design eliminated unnecessary details and focused on essential elements: a solid light blue circle with a white paper aeroplane at its centre. The lines became bolder and smoother and projected confidence and contemporary appeal.
Also, instead of the grey polygons that were present in the paper plane design of the previous logo, an elongated strip is the only element that remains. The strip divides the wings of the paper plane into two symmetrical parts. This minimalist approach resonated with users. It emphasised clarity and recognisability while reinforcing Telegram’s commitment to innovation in the messaging landscape.
The Elements of the Telegram Logo
Symbol
The Telegram logo consists of a graphical emblem, mostly without any text. This emblem features an image of a paper plane in white right at the centre of a solid light-blue circle. The symbol reflects the purpose of the app, that is, of connecting people and sending messages.
Font
Although the Telegram logo consists of a graphical emblem without any wordmark, it does add a wordmark when needed. The wordmark in the form of the brand name “Telegram” is mentioned below the emblem in black against a white background and in a sans-serif typeface.
Colour
The blue and white colour scheme of the Telegram logo represents communication and creates a friendly and welcoming appearance. At the same time, it highlights the professional qualities of the platform, such as enhanced security, file-sharing capabilities, customisation options, and a user-friendly interface, among others.
Finally
The Telegram logo and its various iterations reflects the app’s journey from a simple messaging service to a comprehensive platform that prioritises user privacy and engagement. Each logo redesign has aimed to enhance clarity, modernity, and recognition while maintaining the core values that define the identity of Telegram.