Tech Mahindra is a leading global technology and consulting company based in Pune, India. It was founded in 1986 as a joint venture between Mahindra & Mahindra and British Telecommunications (BT). Since then the company has grown into one of the most influential digital transformation partners in the world. As part of the Mahindra Group, which is one of India’s most respected business conglomerates, Tech Mahindra leverages deep industry experience and cutting-edge innovation to deliver IT services, business process outsourcing (BPO), and next-generation digital solutions.
Tech Mahindra has a strong presence in over 90 countries and serves more than a thousand global clients. Besides, the company focuses on emerging technologies such as artificial intelligence (AI), 5G, cloud computing, cybersecurity, blockchain, and the Internet of Things (IoT). It is also known for its expertise in telecommunications, banking and finance, manufacturing, healthcare, retail, and media industries. The Tech Mahindra logo has evolved over the years and reflects the growth of the company. The article deals with the various logo changes carried out by Tech Mahindra, among other details.
The Genesis of the Tech Mahindra Logo (1986 – 2006)
Tech Mahindra used to be called Mahindra British Telecom, as it came into existence as a joint venture between Mahindra and Mahindra Group and British Telecom. However, there is no documented logo of the period.
(2006 – 2013)
The Tech Mahindra logo featured the letters “t” and “m” (in grey and red, respectively) intertwined to show a deep connection between technology and the Mahindra Group. Besides, the wordmarks “Tech” and “Mahindra” in grey are written in two levels and in a font, the sharpness of which is symbolic of the cutting-edge technology the company operates.
(2009 – 2013)
The logo came about when the IT major, but a fledgling one, Satyam Computer Services, merged with Tech Mahindra to form Mahindra Satyam. It featured the iconic Mahindra Group’s logo and the italicised wordmark “Satyam” in red and in a title case. The Mahindra Group’s logo, on the other hand, comprised a stylised letter “M” in red and the bold grey wordmark in a custom typeface. The letter “M” was depicted using three upward-sloping lines and was called the “Road Ahead”.
(2013 – 2025)
The 2013 logo variant of Tech Mahindra featured a wordmark in two levels and in two colours. Written in a fully customised font having mild serifs and rounded edges, the logo portrayed a structured, classic, and sophisticated feel. The word “Tech” in the upper level is written in a grey colour shade, while the word “Mahindra” below is written in a vibrant red shade.
(2025 – Present)
Tech Mahindra launched a new brand identity on its 39th anniversary. It featured a “lozenge” symbol in red along with the Tech Mahindra wordmark. The “lozenge” symbol is supposedly a dynamic interpretation of the iconic “Rise” beam of the Mahindra Group. The symbol represents focused energy, ambition, and precision. According to the Mahindra Group, the refreshed identity honours its roots as well as shapes a bold, connected, and resilient future. It reinforces the role of the company as a trusted digital transformation partner to global enterprises.
The Elements of the Tech Mahindra Logo
Font
The wordmark used in the latest Tech Mahindra logo uses a custom typeface, the name of which is not specified. It is a clean, modern, and dynamic sans-serif type that conveys confidence, clarity, and agility.
Colour
The logo is designed using the bold and vibrant red shade called “Mahindra Red”. It symbolises energy, ambition, and precision.
Finally
The Tech Mahindra logo has changed a few times, and its various iterations reflect the company’s transformation from a telecom-focused IT service provider into a global leader in digital innovation and enterprise technology. Over the years, the visual identity has shifted toward simplicity, modernity, and clarity. The Tech Mahindra logo embodies a confident and future-ready image. Its refined design supports the brand’s purpose of building connected experiences in a rapidly evolving digital world.