The article discusses the various logo changes undertaken by the company, among other details.
The Genesis of the Sugon Logo (1993 – 2011) (Unavailable)
The initial Sugon logo continued using the “Dawning” name in Chinese and English as the company was named “Dawning Information Industry”. It was a direct reference to dawn or daybreak. However, the logo is not publicly documented.
(2011 – Present)
On March 30, 2011, the older Dawning logo was officially replaced with the Sugon logo. The name “Sugon” was derived from “Super” and “Dragon”. The logo featured the logotype “Zhongke Sugon + Sugon” to convey the company’s identity as a cloud computing service provider from the earlier “server hardware provider”. The logo replaced the old Dawning mark and introduced the new English and Chinese wordmarks “Sugon” in red and grey, respectively. The letterforms had pointed corner elements and looked more tech-oriented.
The Elements of the Sugon Logo
Font
The wordmark in the Sugon logo uses a clean, modern, stylised, geometric, and custom sans-serif typeface.
Colour
The Sugon logo is depicted in red, black, and white colours. The English lettering is mentioned in red, while the Chinese lettering is shown in black – both against a white background.
Finally
The Sugon logo reflects how the company transformed itself from a research-driven supercomputing pioneer into a comprehensive leader in advanced computing, cloud infrastructure, and intelligent technology.