Sony Entertainment Television (SET India) has been a significant player in the Indian television landscape since its launch in 1995. Over the years, its logo has evolved to reflect changes in branding, design trends, and the channel’s identity. This article delves into the history and evolution of the SET India logo and other details over the years.
The Genesis of the Sony Entertainment Television Logo (1995 – 2007)
The original logo of Sony Entertainment Television was introduced at the launch of the channel on October 8, 1995. This logo featured a simple yet bold design with the brand name “Sony” in a distinctive Clarendon bold Helvetica black font at the top. And at the bottom of the solid green square-shaped emblem featured the wordmark “Entertainment Television” in a smaller text and executed in a Futura BT Condensed typeface.
The colour palette primarily consisted of green, blue, and red to convey a sense of professionalism and reliability. This logo established SET as a prominent player in the Indian entertainment sector and showcased its commitment to quality programming.
(2007 – 2011)
In 2007, as part of a rebranding strategy, SET India unveiled a new logo that featured a vibrant green colour scheme. This change was aimed at refreshing the brand’s image and appealing to a younger audience. The new design maintained the core elements of the original logo but introduced a more modern typeface and layout.
The brand name “SONY” was displayed in white at the bottom of a green square emblem against a black background. The redesigned logo symbolised growth and vitality and was aligned with the channel’s expansion into various genres of entertainment. The wordmark “ENTERTAINMENT TELEVISION” of uniform length in black was placed at the bottom of the emblem in two levels.
(2011 – 2016)
In this redesigned logo, the brand name “SONY” in white is featured at the top of the square emblem with a large, thick letter “S” portrayed against a green background and a tiny red mark at the bottom. The brand name was placed against a black background. The wordmark “ENTERTAINMENT TELEVISION” appeared at the bottom of the emblem in white, but against a black background.
(2016 – 2022)
In November 2016, SET India transitioned to a purple logo, thereby marking another significant evolution in its branding. The purple colour was chosen to represent creativity and innovation and to reflect the diverse programming of the channel that included dramas, reality shows, and movies. The purple colour with dark and light shades formed the background of the square emblem with golden framing. At the centre of the emblem was a large thick golden “S” in the foreground.
At the top, the style of the wordmark “SONY” was retained from the previous iteration, but “ENTERTAINMENT TELEVISION” appeared in a golden colour palette against a black background. This version of the logo retained the familiar layout but featured a sleeker design with refined typography. The purple logo helped SET stand out in a crowded market and reinforced its identity as a leading entertainment channel.
(2022 – Present)
On October 24, 2022, SET India adopted its latest logo as part of a broader rebranding initiative across Sony’s television networks. This new design aligns with the global branding strategy of Sony and features an “S-curve” logo template that emphasises modernity and dynamism. The upper part of the S-curve featured a deep brown colour scheme with the wordmark “SONY” displayed in white.
On the other hand, the bottom part of the S-curve featured a golden colour background with white accents with the wordmark “ENTERTAINMENT TELEVISION” in black. The updated logo reflects not just continuity but also innovation. It showcases SET India’s commitment to evolve with contemporary trends while maintaining its core values. The same logo design with the letters “HD” in a gradient gold colour scheme symbolised the logo for the HD channel.
The Elements of the Sony Entertainment Television (India) Logo
Font
The font used in the latest Sony Entertainment Television (India) logo is a distinctive sans-serif typeface that conveys modernity and clarity. The letters of the wordmarks are bold and easily legible, which make the logo recognisable across various media platforms.
Colour
The colour palette of the SET India logo has evolved over time, with each colour choice symbolising different aspects of the brand’s identity. The colour red represents energy, passion, and excitement. The colour blue conveys trust, reliability, and professionalism, while green symbolises growth and freshness.
Finally
The Sony Entertainment Television (India) logo and its various iterations are more than just a visual identifier. They encapsulate the channel’s ethos and mission in the entertainment industry. With their bold typography, vibrant colour scheme, and dynamic design philosophy, the logo iterations effectively communicate SET India’s commitment to providing quality entertainment. As the channel continues to evolve, these elements will remain central to its brand identity.