Rogers Communications is one of Canada’s leading telecommunications companies, which specialises in delivering a host of services. These include IT, cable TV, wireless communications, telephony, the internet, and media. Based in Toronto, Ontario, Canada, the company was established in 1959 as Aldred Rogers Broadcasting Limited.
The company has a rich history, which gets reflected in the evolution of its corporate logo. The logo iterations over the years show the growth of the company, its technological advancements, and shifting brand philosophy. The article delves into the evolution of the Rogers Communications logo, among other details of the company.
The Genesis of the Rogers Communications Logo (1959 – 1965) (Unavailable)
Rogers Communications started its journey as Aldred Rogers Broadcasting Limited. However, the original logo of the company is not available.
(1965 – 1967)
Prior to the company being named Rogers Communications, Ted Rogers started an AM radio station called CFTR. The logo of this era was the representation of the radio antenna and the signal it emits or receives. The antenna was represented as a thick black pole with pointed ends, while the signal was represented by three black concentric circles.
(1967 – 1969)
In 1967, Ted Rogers started Rogers Cable TV by collaborating with BARB. The logo of the company then evolved to include the company name “ROGERS” in a prominent sans-serif font above a black-and-white motif resembling an eye or television screen. It signalled a focus on vision and the burgeoning cable TV industry. The phrase “CABLE TV” in a bold typeface anchored the design and emphasised Rogers’ entry into television broadcasting.
(1969 – 1986)
In 1969, Rogers adopted a more abstract logo, wherein it retained the eye motif but introduced sharp hexagonal arrowhead shapes and stark black-and-white contrasts. This future-facing aesthetic stripped away detail for bold simplicity to emphasise direction, focus, and a move toward modernity.
(1979 – 1986)
In 1979, the company acquired Canadian Cablesystems and was christened Rogers Cablesystems. This warranted a change in the logo, which featured the wordmark “Rogers Cablesystems” in a playful sans-serif font. The wordmark was preceded by the emblem consisting of a black hexagon with a circle and two white arrowheads with black outlines. This blend of graphic symbolism and textual clarity captured the company’s essence as both innovative and approachable.
(1986 – 1990)
The 1986 logo iteration gained colour, with the eye and arrowheads rendered in brown to symbolise energy and passion. The company name “Rogers” appeared in a sleek black serif font, which seemed to balance visual flair with professionalism and signalled boldness and innovation.
(1990 – 2000)
In 1990, Rogers dramatically simplified its logo. In doing so, it adopted bold, capitalised red letters and introduced a spherical motif with streaming curves in the place of the letter “o”. This design suggested global reach, speed, and fluid communication.
(2000 – 2007)
Marking the new millennium, Rogers unveiled a logo designed by Maclaren McCann Canada, which featured an intertwined, dynamic red ring. Known as the “Mobius strip,” the somewhat darker red ring symbolised unity, continuity, and global reach. To its right appeared the brand name “Rogers” in red uppercase and rendered using a modern sans-serif typeface, similar to the modified variant of the Ocean Sans Standard Bold Extended typeface. The design was clean, stripped down, and forward-looking.
(2007 – 2015)
The Mobius strip emblem of the previous logo with a three-dimensional look became more fluid and interconnected. The wordmark grew bolder, with fuller letters for enhanced visibility. The vibrant red colour remained central to reinforce the brand’s energetic and innovative spirit.
(2015 – Today)
Designed by Lippincott, the current logo further streamlines the Mobius strip design to present a sleeker and more contemporary loop. The wordmark “ROGERS” remains in bold, spaced-out sans-serif letters to emphasise clarity and modernity. The red colour of the logo has been tweaked to match the Canadian flag, reinforcing national pride and brand consistency. Secondary colours like aqua and yellow have been introduced for flexibility across digital platforms.
The Elements of the Rogers Communications Logo
Symbol
The emblem used in the logo of Rogers Communications is a convoluted ring with a closed curved line called the Mobius strip. The surface of this emblem does not change even under repeated deformation.
Font
The wordmark used in the Rogers Communications logo is a typeface without serifs.
Colour
Both the emblem and the wordmark used in the logo have used a combination of a red and white colour palette.
Finally
The Rogers Communications logo has undergone a remarkable transformation. The early logo iterations were geometric and inspired by broadcast symbols, but today, they have transitioned to a sleek and infinite loop. Each iteration reflects the company’s evolution, technological innovation, and shifting focus toward customer-centricity and national identity.
Besides, the enduring use of red symbolises energy, passion, and a distinctly Canadian presence. This makes the Rogers Communications logo one of the most recognisable in the country’s corporate landscape.