Piaget is a prestigious Swiss luxury watchmaker and jeweller, which is renowned for its craftsmanship and innovation in ultra-thin movements. Founded in 1874 in La Côte-aux-Fées, Switzerland, the brand has a rich history that reflects its evolution from a small workshop to a global symbol of luxury.
The Piaget logo is a symbol of luxury and craftsmanship. It reflects the brand’s rich heritage in watchmaking and jewellery design. The logo of the brand did not change during its long history. This article explores the history of the Piaget logo and other details over the years.
The Genesis of the Piaget Logo (1874 – Present)
The Piaget logo has remained the same since the inception of the brand. It does not contain any graphic element but only the text in black placed against a white background. It features the brand name in thick, bold letters with pointed glyphs. The first two letters are taller than the rest, while the letter “A” with distinctive serifs appears to tower over the rest of the letters, except the first two.
The Elements of the Piaget Logo
Font
The Piaget logo comprises only the logotype stating the brand’s name. Its typeface serves as the defining element of its design. The sharp, distinctive serifs of the individual letters create a striking and memorable effect. Also, the varying heights of the letters further emphasise the unique style of the logo.
Colour
While the default colour scheme features black lettering on a white background, the logo often appears in different colour palettes based on its application. For example, on watch faces, the letters are commonly rendered in gold or silver to add a touch of elegance.
Finally
The Piaget logo is a testament to the brand’s commitment to excellence over nearly 150 years. Right from its humble beginnings as a movement manufacturer to its current status as a luxury icon, the Piaget logo remains true to the heritage of craftsmanship and elegance. With the brand continuing to innovate and inspire in both watchmaking and jewellery design, its logo is likely to remain a symbol of sophistication for generations to come.