PewDiePie is the online alias of Felix Kjellberg, who has been a defining figure in digital entertainment since launching his YouTube channel in 2010. Over the years, his branding, which includes his iconic logos, has evolved in tandem with his content, audience, and personal growth. The article takes a closer look at the evolution of the PewDiePie logo over the years, among other details.
The Genesis of the PewDiePie Logo (2010 – 2013)
In the earliest phase of PewDiePie’s YouTube career, the channel’s logo was straightforward. It featured the word “PewDiePie” in white graffiti-like text with a grey outline. The white letters portrayed black stains, and the ends of the letters appeared torn. This way the lettering looked rebellious. This minimalist approach reflected the grassroots nature of his early content, which focused primarily on gaming commentaries and Let’s Plays, especially of horror games like Amnesia: The Dark Descent.
(2013 – 2016)
As PewDiePie’s subscriber count increased and his community, familiarly known as the “Bro Army,” grew, his logo underwent a transformation. From 2013, the channel adopted the now-famous “Brofist” icon with four fingers. It was a stylised light blue fist with a thick white outline and set within a bold letter “P.” This symbol quickly became synonymous with PewDiePie’s identity. It represented the connection between the creator and his fans through the “brofist” gesture. This era also coincided with the release of PewDiePie: Legend of the Brofist, a video game that further cemented the brofist as a central motif in his brand.
(2016 – 2019)
In 2016, PewDiePie unveiled a bold new logo, showing a red square filled with undulating black lines, which were often referred to as the “wave” or “wavy” pattern. This design marked a departure from the brofist imagery and instead opted for a more abstract and visually striking look. The pattern, which evokes a sense of movement and energy, became instantly recognisable.
(2019 – Present)
In the logo iteration of 2019, the designer opted for a psychedelic pattern. The undulating lines were redrawn with fewer elements, which made them look cleaner and minimalist. The black colour of the lines was switched with pink, while the red background was turned into black.
The Elements of the PewDiePie Logo
Font
The latest PewDiePie logo does not have any text, but the original one had a wordmark written using a customised, grotesque, and playful font.
Colour
The latest logo variant combines pink and black colours.
The History of PewDiePie
Felix Arvid Ulf Kjellberg, aka PewDiePie, is a Swedish YouTuber whose journey from a student in Gothenburg to one of the most influential online personalities is a defining story of the digital age. He registered his YouTube channel on April 29, 2010, after previously experimenting with a channel called “Pewdie.” Initially, he focused on Let’s Play videos, particularly horror and action games, which quickly attracted a dedicated audience. By December 2011, his channel reached around 60,000 subscribers, and this number soared to 1 million by July 2012 and 2 million by September the same year. His energetic style and direct engagement with viewers helped him stand out in the burgeoning gaming community.
PewDiePie’s channel became one of the fastest-growing on YouTube in 2012 and 2013. On August 15, 2013, he became the most-subscribed channel on the platform, a title he would hold for several years. During this period, he diversified his content with vlogs, comedy sketches, and the fan-favourite series Fridays with PewDiePie, which further cemented his connection with his audience.
From December 29, 2014, to February 14, 2017, PewDiePie’s channel was also the most viewed on YouTube. He continued to evolve his content and branched into music videos, formatted shows, and broader comedic commentary. This era saw PewDiePie become a household name, and his influence extended beyond gaming into mainstream media and pop culture. In 2016, Time magazine named him one of the world’s 100 most influential people.
As his fame grew, PewDiePie’s content became more polarising, occasionally sparking controversy and media scrutiny. Despite this, his fan base remained loyal. In 2018 and 2019, the “Subscribe to PewDiePie” campaign emerged as he engaged in a highly publicised subscriber race with Indian music label T-Series. This competition brought renewed attention to his channel and resulted in massive subscriber and viewership spikes. In fact, he received more than 6.6 million new subscribers in December 2018 alone.
PewDiePie surpassed 100 million subscribers in August 2019 and became the first individual creator to do so. After T-Series ultimately overtook him as the most-subscribed channel, PewDiePie began to upload less frequently. He chose to focus on content that brought him personal enjoyment rather than chasing numbers. He also moved to Japan with his wife, Marzia, and has taken several extended breaks from YouTube.
Despite a reduced upload schedule, PewDiePie remains one of the most-subscribed and viewed creators on YouTube, with over 110 million subscribers and nearly 30 billion views as of 2025. His influence is credited with boosting the popularity of games he played and raising millions for charity through his platform.
PewDiePie’s career is a testament to the power of digital media and the evolving landscape of online entertainment. He has held the title of the most-subscribed YouTube channel for a record four times. He also had the longest combined tenure at the top. His journey reflects not only personal growth and adaptation but also the shifting dynamics of internet culture.
Interesting Facts About PewDiePie
- Felix Kjellberg was born on October 24, 1989, in Gothenburg, Sweden.
- He created his first YouTube channel in 2006 but, after forgetting the password, created the “PewDiePie” channel in 2010. The name combined the sound of lasers, “pew,” with “die.”
- PewDiePie dropped out of Chalmers University of Technology to pursue his YouTube career.
- In 2013, PewDiePie became the most-subscribed YouTube channel, even surpassing Smosh.
- PewDiePie was the first individual creator to reach 10 million subscribers.
- PewDiePie’s channel was the first to reach 50 million subscribers.
- He earned a Guinness World Record in 2015 for having the most YouTube subscribers. In April 2015, he was gaining approximately 23,800 new subscribers per day, or about one every 3.6 seconds.
- PewDiePie was the first individual YouTuber to hit 100 million subscribers.
- His YouTube channel has received all five tiers of YouTube Creator Awards, which include the Red Diamond Creator Award.
- In 2019, PewDiePie’s YouTube channel had over 4 billion views.
- One of PewDiePie’s videos, “Can this video get 1 million dislikes?” has 4.5 million dislikes.
- PewDiePie’s videos gained over 300 million views per month in July 2015.
- PewDiePie’s channel reached 10 billion video views by September 6, 2015, and became the first channel to reach this milestone.
- PewDiePie was named one of the world’s 100 most influential people by Time magazine in 2016.
- The oldest PewDiePie video available for online viewing on YouTube is “Minecraft Multiplayer Fun,” uploaded on October 2, 2010.
- “Bitch Lasagna,” which was published on October 5, 2018, is the most viewed video uploaded by PewDiePie.
Finally
The PewDiePie logo and its iterations show the dynamic trajectory of Felix Kjellberg’s career, that is, from an independent gamer to a global internet phenomenon. Each logo variation encapsulates a chapter of his story, which resonates with millions and leaves a lasting imprint on the world of digital branding.