One&Only Resorts was founded by the South African entrepreneur Solomon Kerzner in 2002. From the outset, the brand aimed to distinguish itself as a collection of ultra-luxury resorts located in some of the most beautiful destinations around the world. The name “One&Only” was chosen to emphasise exclusivity and individuality, a theme that has consistently defined its branding efforts.
The logo of One&Only Resorts has undergone a few changes since its inception in 2002. The development of its visual identity reflects the brand’s commitment to uniqueness, luxury, and authenticity. The article delves into the evolution of the One&Only Resorts logo and other details.
The Genesis of the One&Only Resorts Logo (2002 – ????) (Unavailable)
The original logo was created by Pentagram, a renowned multidisciplinary design studio. It embodied simplicity and elegance, which aligned with the brand’s ethos of providing unique, high-end experiences. This initial identity set the tone for One&Only’s positioning as a leader in luxury hospitality. However, the same is not documented anywhere.
(???? – Present)
The present logotype exhibits minimalism and shows the brand name in both black and grey using a sans-serif typeface. Appearing aesthetically rich and sophisticated, the logo highlights understated elegance.
The Elements of the One&Only Resorts Logo
Font
The wordmark used to depict the visual identifier of One&Only is written using a stylish sans-serif typeface in italics. The thin letters with small serifs and the stylish “and” in the middle look aesthetically rich and sophisticated.
Colour
Grey is the signature colour for the One&Only logo to denote understated elegance, versatility, and balance. Besides, grey fits into the aesthetics defined by modernism, minimalism, and curated spaces.
Finally
The One&Only Resorts logo shows the growth of the brand from a single concept into an iconic name in luxury hospitality. Through thoughtful design updates and strategic collaborations with leading agencies like Pentagram and Inaria Design, One&Only has successfully maintained its identity as a symbol of exclusivity and unparalleled experiences.