Noise is a leading Indian consumer tech company that specialises in smart wearables, audio devices, and connected technologies. Based in Gurgaon, Haryana, the company was founded in 2014 by Amit and Gaurav Khatri. Initially, Noise began as a phone cover business before rapidly evolving into one of the world’s top smartwatch manufacturers. The company has built its brand around affordable, feature-rich products designed specifically for Indian consumers.
The Noise logo has evolved since the company’s inception, and it reflects the brand’s growth from a startup selling mobile accessories into one of India’s leading wearable technology companies. The Noise logo is closely tied to the ambition of the company to connect with tech-savvy youth and project a dynamic, modern brand identity. The article delves into the Noise logo, among other details of the company.
The Genesis of the Noise Logo (201? – 2020)
The design of the original Noise logo was minimal and centred around clear, modern sans-serif typography that resonated with the accessible and user-friendly ethos of the brand. The logotype featured the brand name in lowercase, characterised by thin rounded letters and clean lines in light blue. One of the highlights of the logotype is the diagonal bar of the letter “e”.
(2020 – Present)
The current Noise logo combines a graphical emblem and the brand name in monochrome. The logo possesses a more contemporary and modern look and reflects the evolution of the brand and its products in a better way. The emblem features a black circle containing two interconnected spirals in white. To the right appears the brand name in black and written in a mix of lowercase and uppercase letters using a rounded, geometric, crisp, and modern sans-serif typeface.
The Elements of the Noise Logo
Font
The Noise logo features a rounded, geometric, crisp, modern sans-serif font to improve legibility and stand out across digital and physical platforms.
Colour
Noise adopted a high-contrast colour scheme of black and white, which makes its branding more eye-catching and instantly recognisable.
The History of Noise
Noise is an Indian wearables and consumer tech brand founded in 2014 by brothers Gaurav and Amit Khatri. The company began its journey as a phone cover and accessories business before evolving into a market leader in smart wearables. Noise began with the realisation that there was a gap between rising consumer demand for cool, quality mobile accessories and what was available for Indian consumers.
The initial venture of the company was about importing and selling phone covers for popular models. This was sparked by Gaurav’s personal need for an iPhone case that wasn’t available in India at the time. Their early success came from leveraging e-commerce platforms and recognising the rapidly growing smartphone ecosystem in India.
After several years of success with accessories, the founders realised that the market had become saturated and commoditised, with low entry barriers and competition from copycats. Sensing the next wave of tech, they changed course to smart wearables in 2016. It was a still nascent category in India, though already gaining global momentum. Their first products included smartwatches and true wireless earbuds.
Noise differentiated itself by offering stylish, feature-rich smartwatches and hearables at accessible prices. It focused on the specific needs and preferences of Indian consumers. Its product lines, such as ColorFit and NoiseFit, brought colour and innovation to the Indian wearable market and helped establish the brand’s identity.
By leveraging constant feedback from users and combining smart marketing with rapid product innovation, Noise grew at a remarkable pace. In fact, it achieved year-on-year growth of over 100% in several years. The company is known for “democratising connected lifestyles” and making advanced tech accessible to everyone in India.
Noise stands as one of India’s top smartwatch brands and offers stiff competition to established players, such as Apple and Samsung. Despite stiff competition from entrenched global players, Noise remains completely bootstrapped and continues to innovate with new categories, such as the Luna Ring and other health-focused devices.
The founders continue to focus on product innovation, global expansion, and tapping into the latest trends in AI and health technology. The company’s journey is rooted in solving real-world problems for Indian consumers. It has an ambition to carry Indian innovation to the global stage.
Interesting Facts About Noise
- Noise is a homegrown Indian company founded in 2014 by Gaurav Khatri and Amit Khatri. It started initially with smartphone cases before moving into wearables and audio products.
- Noise has consistently ranked among the top-selling smartwatch brands in India. It competes with global giants like Apple, Samsung, and Amazfit.
- The brand was one of the first Indian companies to make affordable smartwatches and wireless earbuds accessible to the mass market.
- While Noise is widely recognised for its smartwatches and TWS earbuds, it also makes accessories like action cameras and wireless chargers.
- Noise has partnered with cricketer Rohit Sharma and actress Nora Fatehi to become the first brand ambassadors.
- Its product designs and campaigns often focus on millennials and Gen Z, while emphasising style, fitness, and affordability.
- Noise started as an online-only brand and continues to sell primarily through e-commerce platforms like Amazon, Flipkart, and its own website.
- Noise designs products keeping in mind Indian consumer needs. These include a long battery life, affordability, and durability in diverse conditions.
- The brand has featured in various rankings of India’s fastest-growing consumer tech companies.
- Although it’s primarily focused on the Indian market, Noise has started expanding its presence internationally. It aims to compete in the global wearable market.
Finally
The evolution of the Noise logo illustrates the brand’s journey from a startup to a technology leader. Noise’s commitment to innovation and relevance continues to drive updates to its visual identity and ensures it remains instantly recognisable and meaningful to its community.