Mondelez International is a global leader in the snacking industry with a relatively short history under its current name. However, it has deep roots in the food and confectionery business and specialises in producing and distributing a range of food products, such as candies, biscuits, chocolates, chewing gums, and beverages. Its logo reflects a modern, global identity while paying homage to its rich heritage. The article explores the Mondelez logo and its sole variant since the inception of the brand in 2012.
The Genesis of the Mondelez International Logo (2012 – Present)
The Mondelez International logo has more or less remained the same since its inception. It features the wordmark in two levels and in a title case. Designed using a custom sans-serif typeface with rounded, playful letters, the logo conveys approachability, power, and creativity. The first wordmark, “Mondelez,” appears in a bigger size, while “International” appears in a smaller size below.
Also, in order to add symmetry and balance to the logo, two drop-shape elements in red have been placed under the letters “M” and “Z.” These drop-shape elements below the first and last letters of the wordmark add energy and visibility. Purple has been chosen as the dominant colour to symbolise indulgence, luxury, and imagination.
(All-purple variant with slogan since 2018)
In 2018, an all-purple logo variant was designed with the slogan “SNACKING MADE RIGHT” in uppercase.
The Elements of the Mondelez International Logo
Font
The logo employs a custom smooth sans-serif typeface with sleek, playful lines. The curved, pointed ends of the letters add a whimsical touch that closely resembles the “Appetite” font by Denis Serebryakov.
Colour
The primary colour used in the Mondelez International logo is a rich shade of purple to symbolise creativity and quality. Also, accents of red are strategically placed under the letters “M” and “Z” to add a sense of energy, visibility, and balance to the design.
Finally
The Mondelez International logo and its single variant are a testament to how branding can encapsulate a company’s mission and values. From its inception in 2012 to its refinement in 2018, the logo has consistently communicated joy, creativity, and global reach.