Mega Bloks is a globally recognised name in the toy industry with a rich history that is marked by innovation, strategic growth, and resilience. Its journey from a small Canadian company to one of the largest manufacturers of construction toys is a compelling story of vision and determination. Alongside its growth as a brand, the Mega Bloks logo has evolved to reflect its changing identity and market positioning. The article delves into the evolution of the Mega Bloks logo over the years.
The Genesis of the Mega Bloks Logo (1967 – 2002)
The company began as Ritvik Toys, founded by Victor and Rita Bertrand in Montreal, Canada. During this period, the branding was focused on Ritvik Holdings, with no distinct logo for Mega Bloks, as it had not yet been introduced. The company’s branding primarily revolved around its corporate identity rather than product-specific logos. It featured the brand name “Ritvik” in black title case against a white background and surrounded by a rectangular black outline with rounded corners.
(1984 – 1988)
Mega Bloks was first showcased at trade shows in 1984 under the Ritvik Holdings umbrella. The logo during this period comprised the wordmark “Mega Bloks” in a playful style in yellow uppercase with black contours set against a light grey rectangular background. The wordmark was intersected by a thin, straight, black horizontal line in the middle.
(1988 – 1997)
In this logo iteration, the brand name in uppercase was displayed in two levels and in a playful style. The overlapping letters of the brand name in red colours had a white outline and were set against a purple rectangular background with rounded corners.
(1997 – 2017)
In this logo iteration, the previous design was retained but with a few differences. The uppercase letters of the brand name in red were displayed in a sans-serif typeface against an overlapping white background. The entire set of logo elements was placed on a purple rectangular background with rounded corners.
(2017 – 2022)
In 2017, the logo retained the design of the previous iteration, except for the colour scheme. The uppercase letters in white and written in a sans-serif typeface were displayed against a deep blue rectangular background with rounded corners.
(2022 – Present)
The latest logo iteration displays the brand name in a kaleidoscope of colours on a purple-coloured micro toy block. The top wordmark of the brand name “Mega” in purple uppercase is set against a white background. On the other hand, the wordmark “BLOKS” appears in different colours – blue, green, yellow, orange, and red. Finally, the logo elements are set against a light blue rectangular background.
The Elements of the Mega Bloks Logo
Font
The Mega Bloks logo employs a custom sans-serif font characterised by thick, rounded letters. This typeface is designed to evoke a sense of playfulness and approachability, and it aligns with the brand’s focus on toys for children. The rounded edges of the font contribute to a softer, child-friendly aesthetic, thereby making it visually appealing to younger audiences.
The simple and bold typography ensures easy recognisability of the logo even at smaller sizes or from a distance. The font style also complements the blocky theme of the toys themselves and reinforces the brand identity.
Colour
The Mega Bloks logo prominently features red and white colours. The vibrant red colour used in the logo is energetic and eye-catching, and it symbolises creativity and excitement—qualities that are central to the brand’s identity. On the other hand, the white colour serves as a contrast to the red background, ensuring clarity and readability. It adds a clean and neutral balance to the boldness of red.
Finally
The Mega Bloks logo variants show the growth and diversification of the brand itself—from its humble beginnings as Ritvik Holdings to becoming a globally recognised name under Mattel’s ownership. Each iteration of the logo reflects changes in market strategy, audience focus, and product offerings. It showcases how branding evolves alongside business objectives.