Marchon Eyewear is one of the most influential names in the global eyewear industry. The company has partnerships with luxury fashion brands, such as Calvin Klein, Converse, Columbia, Flexon, Skaga, Nike, Zeiss, Lacoste, Victoria Beckham, Karl Lagerfeld, Longchamp, and many others.
Although the logo and brand identity of Marchon Eyewear are not well documented, they reflect the four-decade journey from a small startup to an international powerhouse with strategic partnerships with some of the world’s most prestigious fashion brands. The article delves into the evolution of the Marchon Eyewear logo over the years, among other details.
The Genesis of the Marchon Eyewear Logo (1983 – 1993) (Unavailable)
The original logo of Marchon Eyewear is not available. However, it is assumed that it represented the company’s founding vision of creating high-quality, fashionable eyewear at affordable prices.
(1993 – ????)
One of the earliest logos designed by Marchon Eyewear was that of a dragon or griffon in monochrome, a mythological creature. This was submitted for registration with the US trademark on April 1, 1993.
(???? – Present)
The current Marchon Eyewear logo sports the big-sized brand name “MARCHON” in a clean, modern, uppercase sans-serif typeface and the tagline “a vsp vision company” in grey lowercase, but in a much smaller size.
Alongside the logotype exists a circular emblem with a grey background and white text depicting “MARCHON”.
The Elements of the Marchon Eyewear Logo
Font
The Marchon Eyewear logo employs a neutral, clean, modern, and uppercase sans-serif typeface. The typeface conveys the commitment of the company to innovation and contemporary design. Besides, the typographical choice of sans-serif aligns with industry standards for eyewear brands. This is due to the fact that the typeface with consistent proportions of its letterforms provides excellent readability across platforms.
Colour
The Marchon Eyewear logo uses a grey/charcoal colour against light backgrounds. The colour conveys reliability, sophistication, and professional competence. This is of utmost importance as Marchon Eyewear partners with luxury brands such as Calvin Klein, Victoria Beckham, and Salvatore Ferragamo.
Finally
The evolution of the logo of Marchon Eyewear represents a masterful balance of innovation, tradition, and strategic partnership management. The details of the company’s logo evolution are sketchy, and most could not be retraced. However, the Marchon logo represents more than four decades of eyewear excellence. It embodies the company’s mission to “help people around the world see” while looking forward to a sustainable future in eyewear design and manufacturing.