Luxexcel is a Dutch technology company that revolutionised the eyewear and optics industry by pioneering 3D-printed prescription lenses. Based in the Netherlands, the company, founded in 2009, is known for developing its proprietary Printoptical Technology. It enables the production of high-quality, fully customisable optical lenses directly from digital designs, without the need for polishing or traditional moulds. In 2022, the company was acquired by Meta (formerly Facebook) to strengthen its AR hardware ambitions.
The Luxexcel logo is testament to the company’s transition from a disruptive startup to an acquisition by Meta and a leader in the smart eyewear industry. The article delves into the evolution of the Luxexcel logo, among other details of the company.
The Genesis of the Luxexcel Logo (2009 – Present)
The company’s name, “Luxexcel” (derived from “lux” for light and “excel” for excellence), in lowercase, is visually represented in a modern sans-serif logotype. It communicates clarity and forward-thinking values. Although the letters are designed in blue, the top right glyphs of the letters’ “x” were rendered in orange. Below the logotype was written the tagline “3D printed lenses” in orange.
The Elements of the Luxexcel Logo
Font
The Luxexcel logo uses a sans-serif font with clean, modern, and bold letters. Further, the letters are evenly spaced and maintain simplicity with no decorative flourishes or serifs.
Colour
The logo employs a colour palette of blue and orange against a white background. Here, all letters are rendered in blue, but for the top right glyphs of the letter “x” in orange.
Finally
The Luxexcel logo reflects the philosophy of the company: clarity, innovation, and partnership in the optics industry. Its logo shows the journey of the company from a tech startup to a Meta-backed driver of AR eyewear.