Lagonda is a British luxury car brand founded in 1906. Owned by the Aston Martin group since 1947, the luxury car brand has a rich history that reflects its commitment to environmental consciousness. The logo of Lagonda represents a significant phase in the company’s journey. This article explores the evolution of the Lagonda logo from its inception to its modern incarnation over the years.
The Genesis of the Lagonda Logo (1906 – Present)
The original Lagonda logo featured a striking winged design in silver colour, which was common among early automotive brands. The logo consisted of a pair of stylised wings spread outward, the word “LAGONDA” written in bold, uppercase letters, and a central shield or crest. Here, the wings symbolised speed, freedom, and the aspirational nature of early automobiles. This design reflected the era’s fascination with aviation and the desire to associate cars with the excitement of flight.
Aston Martin Era (1947-1969)
In 1947, Aston Martin purchased the Lagonda marque. The Lagonda logo during this period was similar to the Aston Martin logo and featured a pair of metallic silver wings. The brand name “LAGONDA” was etched at the centre in a metallic colour and set against a deep brown background. And just above the Lagonde brand name was mentioned “ASTON MARTIN” on both sides of an arched geometric figure, on epaulettes.
This logo was used until 1969, when the Lagonda name briefly returned on a prototype of the Aston Martin DBS. This logo represents the speed, agility, and luxury that have defined the Lagonda brand since its inception in 1906.
The Elements of the Lagonda Logo
Symbol
Wings
The centrepiece of the Lagonda logo is a stylised wings emblem. This design element symbolises luxury and performance, which are related to aviation and speed. The wings are crafted with aerodynamic silver curves that suggest velocity and elegance. They align with the brand’s high-performance automotive heritage.
Shield
The logo is often framed within a shield-like shape, which adds a sense of strength and prestige. This design choice conveys a feeling of protection and exclusivity, qualities that are highly valued in luxury vehicles.
Font
The font used for the “Lagonda” name is typically bold, sans-serif, which ensures readability while maintaining a modern aesthetic. The clean lines of the font complement the sleek design of the wings and create a harmonious visual balance. This choice reflects contemporary design trends while paying homage to the rich legacy of the brand.
Colour
The predominant colour in the Lagonda logo is metallic silver, which enhances its luxurious appearance and aligns with the high-end materials used in Lagonda vehicles. The silver colour is often accompanied by gradients of grey, white, and black, thereby adding depth and dimension to the logo.
The use of dark blue or black backgrounds in some applications helps to make the silver wings and text stand out prominently. This contrast not only improves visibility but also reinforces the sophisticated image of the brand.
Finally
The evolution of the Lagonda logo shows the journey of the brand through its automotive history. From its winged origins to its current minimalist design, each version of the emblem has captured the essence of its era while maintaining a connection to the rich heritage of Lagonda.