KuCoin is a global cryptocurrency exchange that was founded in 2017 with the goal of making digital asset trading accessible, secure, and user-friendly. It is often referred to as “The People’s Exchange” and has grown into one of the world’s leading platforms for trading cryptocurrencies. It serves millions of users across more than 200 countries.
Based in Seychelles, KuCoin provides a wide range of services beyond spot trading. These include futures, margin trading, staking, lending, and its own blockchain ecosystem. The platform is also known for its native token, KuCoin Token (KCS), which offers users benefits such as trading discounts, revenue sharing, and participation in platform governance.
KuCoin has introduced two main logos in its history. The first logo was introduced right upon its official launch in 2017. Later, in the year 2023, a refreshed logo, which formed part of a comprehensive visual identity, was announced ahead of its sixth anniversary in July 2023. The article delves into the evolution of the KuCoin logo, among other details of the company.
The Genesis of the KuCoin Logo (2017 – 2023)
The original KuCoin logo featured the brand name “KuCoin” in the KuCoin Sea Green colour and written using a sans-serif typeface with letters having rounded ends. It also had a small geometric emblem in blue that read as a stylised “K” with a “coin” inside. The central dot or coin, also in blue, communicates a focal point and reinforces the idea of the coin.
(2023 – Present)
The 2023 logo was designed to celebrate the 6-year anniversary of the company. The design was a refined version of the previous logo and conveys KuCoin’s unwavering commitment to innovation and competitiveness in the world of cryptocurrencies. Besides, the design is based on three themes – blockchain, metaverse, and AI. The whole logo (logomark + logotype) was depicted in a KuCoin Sea Green colour. The brand name in uppercase was depicted using a custom geometric sans-serif typeface.
The Elements of the KuCoin Logo
Font
The KuCoin logo uses a custom geometric sans-serif font for its wordmark to convey modernity, clarity, and innovation. The characters are bold and rounded and reflect KuCoin’s emphasis on technological advancement and a welcoming user experience. While the exact name of the font isn’t publicly disclosed, the style shares visual similarities with fonts such as Gotham Rounded and Montserrat. The above-mentioned fonts are characterised by their simple and approachable glyphs.
Colour
The colour palette used to design the KuCoin logo contains a distinctive shade of green called “KuCoin Sea Green” to communicate reliability, trust, and a sense of community.
The History of KuCoin
KuCoin was founded in 2017 by Michael Gan and Eric Don, two blockchain enthusiasts who thought of building an exchange that would make cryptocurrency trading simple and accessible for everyone. With a background in fintech and blockchain technology, the founders launched KuCoin. The goal of their company was to offer a secure, user-friendly platform that could support both beginners and experienced traders.
In its early months, KuCoin quickly gained popularity by listing a wide variety of cryptocurrencies. These included promising new tokens that were often unavailable on larger, more established exchanges. This strategy earned KuCoin the reputation of being an “early adopter’s exchange” and attracted a fast-growing international user base.
By 2018, KuCoin introduced its native token, KuCoin Token (KCS), which allowed users to benefit from discounted fees, profit-sharing opportunities, and later governance participation. KCS became a central part of KuCoin’s ecosystem and helped to establish user loyalty.
As the platform expanded, KuCoin invested heavily in security and infrastructure. In 2020, the exchange experienced a significant security breach but managed to recover most of the affected funds, thanks to the rapid response measures and support from its insurance fund. The incident ultimately reinforced KuCoin’s commitment to transparency and user protection.
From 2021 onwards, KuCoin broadened its services to include futures trading, margin trading, staking, and lending. It positioned itself as a full-service crypto exchange. It also launched initiatives such as KuCoin Labs and KuCoin Ventures to invest in blockchain startups, foster innovation, and strengthen its ecosystem.
By 2022 and 2023, KuCoin had grown into one of the top global exchanges, with millions of users across more than 200 countries. The company emphasised its identity as “The People’s Exchange” and focused on community-driven growth. It also expanded into areas like DeFi, NFTs, and the metaverse. In December 2023, KuCoin announced a refreshed visual identity to align with its broader mission of integrating blockchain, AI, and the metaverse into its future strategy.
KuCoin continues to evolve as a leading exchange that balances innovation and accessibility. At the same time, it maintains a strong emphasis on security, global expansion, and community empowerment. Its journey from a small startup in 2017 to a global crypto powerhouse reflects both the rapid growth of the digital asset industry and the company’s adaptability in an ever-changing market.
Interesting Facts About KuCoin
- KuCoin was founded in 2017 by Michael Gan and Eric Don, who began planning it as early as 2013 with the ambition of building a “People’s Exchange”.
- The company began in China, then moved to Singapore due to regulatory issues, and is now headquartered in Seychelles. It operates in more than 200 countries and serves over 41 million users worldwide.
- KuCoin’s platform is known for supporting more than 1,000 cryptocurrencies. This makes it popular for users seeking diverse investment opportunities.
- KuCoin has its own native exchange token, KuCoin Shares (KCS), which provides holders with benefits. These include fee discounts, daily revenue-based bonuses, and access to token sales through KuCoin Spotlight.
- The company is one of the pioneers in launching tokenised equities with “xStocks” in July 2025, which is built on the Solana blockchain.
- KuCoin has consistently focused on user experience and innovative services, such as margin and futures trading, a Launchpad (Spotlight), and creative support for new cryptocurrency projects.
- In September 2020, KuCoin was victim to one of the largest cryptocurrency hacks, wherein it lost $281 million worth of crypto assets. Remarkably, the exchange recovered about 84% of the stolen funds through collaborations with other exchanges, law enforcement, and insurance funds.
- KuCoin’s rapid and effective response to security incidents has contributed to its reputation for reliability and operational transparency.
- KuCoin reached a $22 million settlement with New York State in December 2023, wherein it agreed to discontinue trading operations in the state.
- In 2025, KuCoin admitted to operating as an unlicensed money transmitting business and paid nearly $300 million in fines and forfeitures. This demonstrates an ongoing commitment to regulatory resolution and global compliance.
- KuCoin was one of the first exchanges to offer support for many lesser-known, emerging cryptocurrencies.
- The company claims to have a daily visitor count of over 500,000 and trading volumes routinely in the billions of dollars.
- KuCoin’s operations reflect a dynamic approach to adapting in the fast-changing world of cryptocurrency. It continually expands technology and embraces community-focused values.
Finally
The evolution of the KuCoin logo reflects the transformation of the company from a young crypto exchange in 2017 into a global blockchain ecosystem with millions of users. It began with a simple wordmark but soon adopted its now-iconic “K + coin” emblem. It was a geometric design that embodies both the brand name and the core idea of digital currency.