The Kraft Heinz Company is a global leader in the food industry and was formed by the merger of Kraft Foods and H.J. Heinz Company in 2015. It has an extensive portfolio of well-known brands, namely, Kraft, Heinz, Velveeta, Oscar Mayer, Capri Sun, Philadelphia, and others. Kraft Heinz produces a plethora of food products, such as dairy products, sauces, condiments, flour products, snacks, meat, and beverages. The logo of Kraft Heinz has remained the same since its inception. This article delves into the history and evolution of the Kraft Heinz logo and discusses other details of the company.
The Genesis of the Kraft Heinz Logo (2015 – Present)
In 2015, Kraft Foods merged with H.J. Heinz Company to form The Kraft Heinz Company. The logo of the company combines the names of both the constituent companies—Kraft and Heinz—in different typefaces and colours. For instance, Kraft is written in a simple sans-serif typeface in blue colour to symbolise reliability and trustworthiness. The other half of the brand name, Heinz, is written in a cursive font in red to symbolise elegance, sophistication, and stimulate appetite.
The Elements of the Kraft Heinz Logo
Font
The Kraft Heinz logo features a combination of two distinct fonts to create a visually appealing contrast. The “Kraft” part of the name is rendered in a simple, sans-serif font that resembles SST Paneuropean Heavy by Monotype. This font choice emphasises simplicity, reliability, and accessibility, which are the core values of the Kraft brand.
In contrast, the “Heinz” portion is printed in a stylish, cursive font similar to Tombola by RMU. This cursive script adds elegance and sophistication to the overall design and reflects the heritage and tradition of the Heinz brand.
Colour
The Kraft Heinz logo incorporates a bold colour scheme that conveys strength, reliability, and energy. The colours used are red and blue, the traditional colours for both Kraft and Heinz to symbolise passion, energy, and trustworthiness. As far as the individual colours are concerned, red is associated with stimulating appetite and grabbing attention, besides conveying passion and strength.
Blue, on the other hand, creates an image of a trustworthy and reliable company. The use of contrasting colours between “Kraft” and “Heinz” helps to visually distinguish the two parts of the name while maintaining a cohesive brand identity.
Finally
The Kraft Heinz logo represents a blend of two iconic brands, each with its own rich history and evolution. From Heinz’s keystone symbol to Kraft’s bold typography, the combined logo embodies strength, tradition, and a commitment to quality. As the company continues to navigate the global food market, its visual identity remains a testament to its adaptability and enduring legacy.