The Chinese company Huawei is a world leader in the fields of mobile phones, the internet, cloud computing, and telecommunications. Founded in 1987 by Ren Zhengfei, the company has spread its foothold all across the world. And alongside the journey of the company, the Huawei logo too has undergone a few changes since its inception in 1987. This evolution reflects the adherence of the company to innovation, customer focus, and its mission to create a fully connected, intelligent world. This article traces the evolution of the Huawei logo over the years.
The Genesis of the Huawei Logo (1987–2006)
The original logo was designed circa 1987 and featured a symbol that represented the meaning of one of the hieroglyphs forming the word “Huawei” in Chinese. This hieroglyph means “flower” to symbolise growth, unity, and dynamism. The design elements of the logo, such as multiple petals and the red colour, were consistent with the rising sun. It conveyed a sense of upward movement and optimism. Below the “flower” symbol was mentioned “Huawei Technologies” in a bold sans-serif typeface in the title case.
Modernization (2006-2018)
In 2006, the logo underwent its first major update. The petals were made wider and adopted a sharper angle to give the logo a more modern and dynamic look. A 3D effect was introduced for the first time to enhance the perceptibility of the logo. The imagery of the petals had the brand name “HUAWEI” written underneath. This update further emphasised the upward movement and the connection of the brand to the rising sun. This design made the logo more visually striking and futuristic.
Recent Changes (2018-Present)
Prior to the launch of the P20 and P20 Pro smartphones in 2018, the logo underwent another update. The shape of the “flower” remained essentially the same, but the colour was slightly modified to a cooler and darker tone. Also, the wordmark “HUAWEI” was refined a little, especially the letter “E.” This change aimed to give the logo a more natural and modern look. This also helped the logo align with the company’s focus on innovation and customer-centricity.
Global Impact
The Huawei logo is recognised globally and symbolises the presence of the company in over 170 countries and regions. The modern design and consistent visual metaphor of the logo have helped the company establish a strong brand identity. It has made it one of the most recognisable and respected technology brands worldwide.
The Elements of the Huawei Logo
Symbol
The Huawei logo has always been designed to reflect the core values and mission of the company. The flower, which forms the core element of the logo, symbolises growth, unity, and dynamism. It embodies the company’s commitment to innovation and customer focus. The upward movement of the logo and its similarity to the rising sun represent a sense of optimism and confidence. It conveys a message of steady and sustainable growth.
Font
From 2006 to 2018, the logo featured Handel Gothic Bold, a sans-serif typeface. Its distinctive element was the semicircular “E,” which looked like an upside-down “U.” However, the 2018 redesign brought about a few changes to the font. For instance, it adopted slimmer lines, and the once-rounded “E” was modified to include two sharp corners.
Colour
During its first 30 years, the Huawei logo featured a bright shade of red. However, in 2018, the colour was replaced with a cooler and slightly darker tone. This change was intended to give the logo a more modern and sophisticated appearance. Moreover, the colour aligned with the company’s focus on innovation and technology.
Finally
The Huawei logo has undergone significant changes over the years, which reflect the commitment of the company to innovation, customer focus, and steady growth. Each iteration of the logo has been designed to reflect the core values and mission of the company. The logo has become a powerful symbol of Huawei’s global presence and technological leadership.