The Hermes fashion brand specialises in producing top-quality equestrian products, such as saddles and harnesses, and other luxury goods, namely, bags, scarves, jewellery, watches, perfumes, home furnishings, and accessories. Established in 1837 by Thierry Hermes, this French fashion house has become a trendsetter in the world of fashion. Its iconic logo has stood the test of time and has appeared on the world fashion scene in 1950. The article delves into the history and evolution of the Hermes logo since its inception.
The Genesis of the Hermes Logo (1950–Today)
The Caleche Hermes logo is alleged to be inspired by a painting called “Le Duc Attele, Groom a L’Attente,” drawn by a French portrait and animal painter, Alfred de Dreux. Experts have found a lot of similarities between the painting and the design. The Hermes logo featured a horse carriage, or landau, with a harnessed horse, high springs, and a rider in front wearing a hat, a tailcoat, and high boots.
Interestingly, the picture of the rider in front, a man, seems to be inconspicuous compared to the large horse carriage behind. This focuses on the bond the brand has with leather. The brand name “HERMES” and the city “PARIS,” where the company is located, were written below the emblem.
The Elements of the Hermes Logo
Font
Hermès typically identifies its products with a distinctive logo, which are occasionally accompanied by the company name and the city in text form. These elements are commonly found on tags and in advertisements. The brand favours the French spelling “Hermès,” rendered in a bespoke, angular serif typeface named after the fashion house. When included, “Paris” appears in uppercase using a streamlined sans-serif font.
Colour
The signature colour of the company is a warm, pastel-like orange, which has been a key part of its visual identity since the early 1950s. Further, the alternative colour schemes include black, white, and brown variations.
Finally
The Hermès logo has evolved significantly since its inception, yet it has remained a powerful symbol of luxury, elegance, and craftsmanship. From its origins as a manufacturer of equestrian goods to its status as a leading luxury brand, Hermès has successfully maintained its identity through thoughtful design and a commitment to quality. The logo serves as a reminder of the rich heritage of the brand and its dedication to excellence. This makes Hermes as one of the most recognisable and respected symbols in the fashion industry today.