Durian Furniture was set up in 1985 by Sajjan Dokania and has since become a prominent name in India’s furniture industry. The company is renowned for its premium home and office furnishings. It began its journey from a plywood manufacturer in Palghar, Maharashtra, to a leading furniture retailer with a national footprint.
Today, its product portfolio includes decorative veneers, modular furniture for home and office, and laminates, among others. The company’s logo has played a significant role in reflecting its brand identity and evolution over the years. This article delves into the logo of Durian Furniture and other details.
The Genesis of the Durian Logo (1985 – Present)
The Durian logo features the brand name in a black title case enclosed within a light-yellow oval having twin borders. The slightly slanted brand name executed in a sans-serif typeface shows some of the letters to be incomplete. For instance, the letters “D”, “r”, and “a” have one or two bars short, which makes them visually attractive. Further, the yellow oval along with the brand name can be placed on various colour backgrounds, in addition to white.
The Elements of the Durian Logo
Font
The font used in the Durian Furniture logo is sans-serif, which contributes to a clean and contemporary aesthetic. It is characterised by smooth lines and a minimalist approach, which enhance readability and convey a sense of sophistication.
Colour
The colour palette of the Durian logo includes black and yellow. It aligns with the brand’s identity associated with natural materials and eco-friendliness.
Finally
The Durian Furniture logo shows the journey of the company from a furniture importer to a leading manufacturer and retailer in India. The logo reflects the strategic growth phase of the company and its commitment to quality, innovation, and customer satisfaction.