CooperVision is a leading US-based global manufacturer of contact lenses. It is known for its commitment to innovation, eye health, and improving the quality of vision worldwide. It was founded in 1980 as part of The Cooper Companies, Inc., and has since grown into one of the top three contact lens companies in the world.
Based in Pleasanton, California, USA, CooperVision specialises in a wide range of lenses, which includes daily disposables, silicone hydrogel lenses, toric lenses for astigmatism, multifocal lenses for presbyopia, and advanced speciality lenses for complex vision needs. The company is also recognised as a pioneer in myopia management, with groundbreaking products such as the FDA-approved MiSight® 1 day contact lens for children.
The CooperVision logo has undergone one change over the decades. The logo iterations echo the growth of the company and its evolving brand philosophy. It shows how the brand grew from a traditional medical supplier to a vibrant global leader in contact lenses. The article delves into the evolution of the CooperVision logo, among other details of the company.
The Genesis of the CooperVision Logo (???? – 2011)
Not much is known about the timeline of the original logo. However, the design included the brand name written in custom typography in light blue. It aimed to create a “lens case” concept using the letters ‘C’ and double ‘o’. This was accompanied by a small, generic “eye” emblem at the end of the wordmark.
The eye emblem at the end of the brand name in white was enclosed within a blue square. The brand name and the emblem were accompanied by a tagline, “A CLEARER VISION”, in black uppercase with adequate spacing between the letters.
(2011 – Present)
A major shift occurred in 2011 when CooperVision introduced a radically new logo. It was developed by the strategic branding firm Siegel + Gale and was designed to reflect both scientific precision and the vibrancy of everyday user experiences. The logo consists of multi-coloured watercolour circles paired with minimalist, contemporary sans-serif typography in light grey colour. This update symbolised a modern, inclusive perspective, which emphasised qualities such as “comfort”, “innovation”, and “global diversity”.
The watercolour style evokes the connection of the core product to water, which is critical for lens comfort. The varied colours express the broad spectrum of vision and reflect CooperVision’s presence in multiple markets worldwide. This abstract approach to logo design moved the brand closer to lifestyle sensibilities.
The Elements of the CooperVision Logo
Font
The wordmark in the CooperVision logo is written using a clean sans-serif typeface with rounded edges. The minimalist typography is contemporary and approachable and reflects the brand’s focus on comfort and trust in eye care.
Colour
The watercolour globe symbol in the logo is designed using a combination of several colours, such as violet, magenta, purple, and orange. The wordmark is written using a dark grey or black colour to convey professionalism and stability.
The History of CooperVision
CooperVision is a global leader in the contact lens industry and is a division of The Cooper Companies, Inc., which is a U.S.-based medical device company founded in 1958. CooperVision was established in 1980, with a mission to provide high-quality, innovative vision correction solutions. From its inception, the company focused on producing soft contact lenses that catered to a wide range of vision needs. These include myopia, hypermetropia, astigmatism, and presbyopia.
During the 1980s and 1990s, CooperVision steadily expanded its portfolio by introducing new lens technologies and entering the international markets. Its focus on research and development enabled it to pioneer many advancements in lens design and material science. By the early 2000s, CooperVision had become a significant global player, which was known for speciality lenses that addressed complex vision conditions.
A major milestone came in 2004, when CooperVision acquired Ocular Sciences, Inc., which was one of the world’s largest contact lens manufacturers at the time. This acquisition nearly doubled CooperVision’s size and significantly expanded its product offerings. It made CooperVision the third-largest contact lens company in the world.
In the following years, CooperVision continued to grow, both organically and through acquisitions. It thus strengthened its presence in Europe, Asia-Pacific, and Latin America. The company introduced innovations such as daily disposable lenses, silicone hydrogel materials, and lenses for digital eye strain.
CooperVision operates in over 100 countries and has manufacturing facilities and research centres worldwide. It is recognised as a leader in standard contact lenses as well as in speciality lenses for conditions like myopia management in children and keratoconus. The company’s history shows a trajectory of innovation, global expansion, and dedication to improving lives through better vision.
Interesting Facts About CooperVision
- CooperVision is a division of The Cooper Companies, Inc., a U.S.-based global medical device company founded in 1958.
- CooperVision officially began operations in 1980 and focused on innovative contact lens solutions.
- The company operates in over 100 countries and has manufacturing and research facilities across North America, Europe, Asia, and Latin America.
- CooperVision is one of the world’s top three contact lens manufacturers, alongside Johnson & Johnson Vision and Alcon.
- In 2004, CooperVision acquired Ocular Sciences, Inc., which was a major competitor. This acquisition nearly doubled its size and significantly expanded its global presence.
- Beyond standard lenses, CooperVision is known for speciality lenses such as toric lenses for astigmatism, multifocal lenses for presbyopia, and scleral lenses for complex vision conditions.
- CooperVision is a leader in myopia control in children. Its product, like MiSight® 1 day, is the first FDA-approved soft contact lens to slow the progression of myopia.
- The company is committed to sustainability and runs programmes like plastic neutrality initiatives. These help to offset the plastic footprint of its contact lenses and packaging.
- CooperVision has developed lenses that address digital eye strain.
- Every day, millions of people worldwide rely on CooperVision lenses for clearer and more comfortable vision.
Finally
The logo journey of CooperVision exemplifies how a brand’s visual identity can evolve to balance scientific credibility with customer outreach. It remains relevant in a fast-changing, global marketplace.