The famed furniture brand Castlery was founded in 2013 in Singapore by Declan Ee, Fred Ji, and two other friends. It has rapidly grown into a global furniture brand that is recognised for its blend of modern design, quality craftsmanship, and accessible pricing. At the centre of its brand identity is the logo, which has evolved alongside the company’s journey from a startup in a basement office to an international design powerhouse. Although not much is known about if the brand had any previous logo iterations, the article explores the current logo and its characteristics, among other details of the company.
The Genesis of the Castlery Logo (2013 – Present)
There is no official documentation of the logo designs that Castlery had before the present one. The current logo features the brand name in monochrome and written using the Castlery Modern Serif Font in uppercase. Its modern and elegant look has smooth and clean lines. The appearance of the logo conveys a sense of modernity, luxury, sophistication, and refinement. Perfect for high-branding, the logo with a modern and classy look is readable. It can be easily applied across different media.
The Elements of the Castlery Logo
Font
The wordmark used in the Castlery logo uses the Castlery Modern Serif Font in uppercase letters. It is characterised by its modern and elegant serif style and features smooth and clean lines that provide a professional and sophisticated appearance. The Castlery Modern Serif Font conveys a sense of refinement, luxury, and modernity.
Colour
The Castlery logo uses a neutral and minimalist colour palette, especiallyshades of black, grey, or white. The colours reinforce the brand’s identity as modern, timeless, and sophisticated. This choice of neutral tones ensures that the logo remains versatile and visually striking across various backgrounds and marketing materials.
Finally
The Castlery logo reflects the brand’s journey from a local disruptor to a global leader in contemporary furniture. The logo has been a journey of refinement rather than reinvention. Each change has subtly reinforced the brand’s transition from a practical startup to a stylish, globally respected name in furniture. And through thoughtful design and strategic updates, the logo has remained a powerful symbol of Castlery’s commitment to modernity, quality, and universal appeal.