Bush Furniture, which is also a part of eSolutions Furniture, boasts a rich history that spans over six decades. The company made a humble beginning as a manufacturer of bathroom accessories and then graduated to become a leading provider of ready-to-assemble (RTA) furniture, marked by innovation, strategic acquisitions, and a commitment to quality.
The logo of Bush Furniture has undergone a few changes since its founding in 1959. These changes showcase the journey of the company from a small manufacturer to a global leader in ready-to-assemble (RTA) furniture.
The Genesis of the Bush Furniture Logo (1959 – ????) (Unavailable)
Bush Industries began as Starline Housewares in 1959 to produce bathroom accessories such as towel racks and toothbrush holders. Shortly after, it was renamed Bush Brothers Products Corp. under the leadership of Paul Bush. There is limited information about the logo during this era, and it likely reflected the utilitarian nature of the business, emphasising functionality over aesthetic appeal.
(2010 – ????)
In 2010, Bush Industries rebranded its commercial division as BBF (Bush Business Furniture) to better target small and midsize businesses. This strategic move came with a new logo that embodied flexibility and contemporary design principles. It featured an emblem comprising two wide vertical curved lines in yellow and white followed by two small triangular arcs in teal and light yellow. To the right of this emblem appeared the abbreviation “bbf” in a custom rounded typeface in blue or deep teal colour scheme. The full expanded form of the brand name appeared below in a smaller size in uppercase and using a sans-serif typeface.
(???? – ????)
Another logo iteration of the brand featured the brand name in two levels and in two typefaces. The top level featured the word “Bush” in a massive size in black cursive italics with pointed serifs. The bottom word “Furniture” was written in grey uppercase but in a much smaller size. Besides, there was adequate spacing between the letters.
(???? – Present)
The latest logo is a rework of the previous iteration where two boomerang-shaped arcs appear to envelop the wordmarks from both sides to form a slanted oval. All the elements of the logo appeared in a teal colour palette upon a white background. Along with the wordmarks and the graphical element was mentioned the blue tagline “For the way you live” in a smaller font.
The Elements of the Bush Furniture Logo
Font
The word “Bush” is prominently displayed in a cursive, flowing typeface. This script style exudes a sense of creativity and sophistication, which makes the brand feel refined and elegant. Beneath “Bush”, the word “FURNITURE” is presented in a bold, straightforward typeface. This contrast between the cursive and bold fonts creates balance and ensures clarity while emphasising professionalism. The tagline, “For the way you live”, is written in a smaller, simpler font. This choice complements the main logo without overshadowing it and adds a personal touch to the branding.
Colour
The logo is rendered in a soft and inviting shade of blue or teal. This colour choice conveys trustworthiness, reliability, and a welcoming feel. Besides, the colour aligns with the brand’s focus on home and office furniture. The tagline uses a darker hue of blue to ensure visibility while maintaining harmony with the overall design.
Finally
The Bush Furniture logo reflects its adaptability and commitment to meeting changing market demands. From its humble beginnings as a bathroom accessory manufacturer to becoming a leader in RTA furniture solutions for homes and offices worldwide, each iteration of its branding has captured the essence of its growth and innovation. Today, under eSolutions Furniture, the logos represent a forward-thinking approach tailored for the digital age.