Burrow is a short-animated film made by Pixar Animation Studios that is known for great storytelling and innovation. It has been part of the SparkShorts series and was released in 2020. Burrow marked a significant departure from Pixar’s traditional 3D animation style, for it embraced a 2D aesthetic inspired by classic storybook illustrations. While the short film itself garnered widespread acclaim, its logo also played an important role in establishing its identity and connection to Pixar’s broader brand. The article delves into the Burrow logo and various other facets of the short film.
The Genesis of the Burrow Logo Design (2020 – Present)
The logo for the short film Burrow by Pixar Animation Studios reflects the film’s unique artistic approach and theme. And contrary to the typical logos of Pixar, which often feature sleek typography or 3D elements, the Burrow logo embraces simplicity and warmth with its usage of a yellow earthy tone. It features a hand-drawn wordmark “Burrow” that reflects the 2D animation style of the film. The design evokes a nostalgic, storybook-like charm. It aligns with the short’s focus on cosy subterranean environments and interconnected communities.
Connection to Pixar’s Brand Identity
Pixar’s SparkShorts programme aims to foster creativity among emerging directors. It allows them to explore unconventional styles and techniques. The Burrow logo exemplifies this ethos by breaking away from Pixar’s polished 3D branding and embracing a more experimental visual language. Its distinctiveness reinforces Pixar’s commitment to diversity in storytelling while maintaining subtle ties to its overarching brand.
The Elements of the Burrow Logo
Font
The wordmark for the Burrow logo is written in a hand-drawn font that is whimsical yet understated. It conveys a sense of intimacy and approachability.
Colour
The logo is dominated by a yellowish earthy tone to reflect the naturalistic setting of underground burrows.
The History of Burrow
Burrow is a 2D animated short film made by the Pixar Animation Studios and released in 2020 as part of the SparkShorts programme. It is celebrated for its charm, storytelling, and unique visual style. The logo for Burrow played an essential role in establishing the film’s identity. It reflected the hand-drawn aesthetic and thematic focus on warmth, community, and vulnerability.
Burrow was directed by Madeline Sharafian and produced by Michael Capbarat. The film follows a young rabbit who dreams of building her ideal burrow but struggles with embarrassment and self-doubt when she accidentally digs into her neighbours’ homes. Ultimately, she learns the importance of asking for help. Released on Disney+ on December 25, 2020, alongside Pixar’s Soul, Burrow stands out as one of the few 2D animated projects from Pixar, alongside shorts like Your Friend the Rat and Kitbull.
As part of Pixar’s SparkShorts initiative, which aims to discover new storytellers and explore innovative storytelling techniques, Burrow represents a departure from Pixar’s typical branding. The hand-drawn aesthetic of both the film and its logo highlights Pixar’s willingness to experiment with different artistic approaches while supporting emerging talent like Sharafian.
The Burrow logo has been praised for its ability to encapsulate the spirit of the short film. Its handcrafted look resonates with audiences who appreciate Pixar’s exploration of diverse animation styles. By breaking away from the usual polished designs of the studio, the logo reinforces Burrow’s identity as a heartfelt and intimate project within the broader portfolio of Pixar.
Interesting Facts About Burrow
- Unlike Pixar’s signature 3D animation, Burrow adopts a hand-drawn, storybook-inspired 2D style. This aesthetic choice gives the film a warm, nostalgic feel, which reminds one of the classic children’s picture books. The decision to use this style was both practical and thematic, as it enhanced the accessibility and charm of the story.
- Burrow is one of the films created under Pixar’s SparkShorts initiative. According to this initiative, new directors are encouraged to experiment with storytelling techniques and animation styles. Director Madeline Sharafian referred to SparkShorts as Pixar’s “indie branch” to highlight its focus on creative freedom and innovation.
- The film centres on a young rabbit who dreams of building her perfect burrow but becomes embarrassed by her lack of expertise. Through her journey, she learns the importance of asking for help and embracing community. This universal theme resonated deeply with audiences, especially during the COVID-19 pandemic, when many were grappling with isolation.
- In true Pixar tradition, Burrow includes a hidden Easter egg: a quick cameo by Kitbull, another SparkShorts character. Here, Kitbull can be seen sliding down a salamander hole during the film.
- Burrow was nominated for Best Animated Short Film at the 93rd Academy Awards in 2021. Although it didn’t win, the nomination established its place as a standout in Pixar’s collection of short films.
- The short film relies entirely on visual storytelling, with no dialogue or narration. This approach allows the animation and character expressions to convey emotions and themes effectively.
- Madeline Sharafian, previously known for her work as a storyboard artist on films like Coco and Onwards, made her directorial debut with Burrow. Her passion for storytelling shines through in this deeply personal project.
- The underground world of Burrow is filled with quirky neighbours. These include studious frogs in a library, hedgehog bakers offering muffins, partying beetles and ants, and even an intimidating yet kind-hearted badger who helps save the day.
- The film concludes with all the animals working together to save their interconnected homes from flooding. The rabbit finally shares her dream burrow design with her neighbours, who help her build it. The design included whimsical touches like a disco ball in the bathroom.
- Released during the pandemic lockdowns in December 2020, Burrow carried a timely message about cooperation, patience with neighbours, and finding strength in community. These values resonated strongly during a period of global uncertainty.
Finally
The Burrow logo reflects Pixar’s adaptability and willingness to experiment with artistic styles that complement individual projects. By embracing simplicity and warmth, the logo successfully captures the essence of Burrow and makes it an integral part of the film’s identity.