Blockstream is a reputable blockchain technology company that was founded in 2014 by a group of prominent Bitcoin developers and cryptographers. The names included Dr Adam Back, Gregory Maxwell, Pieter Wuille, Matt Corallo, Mark Friedenbach, Austin Hill, and Jorge Timon. Based in Victoria, British Columbia, Blockstream develops sophisticated products and services that enable secure storage, transfer, and management of digital assets.
It mainly focuses on creating scalable and robust financial solutions that are built atop the Bitcoin protocol. Blockstream contributes to the blockchain ecosystem through open-source platforms, sidechain technology such as the Liquid Network, and unique offerings like the Blockstream Satellite for blockchain data transmission.
The Blockstream logo has evolved alongside the company’s growth and maintains a consistent brand identity. The article explores the evolution of the Blockstream logo over the years, among other details of the company.
The Genesis of the Blockstream Logo (2014) (Unavailable)
The original Blockstream logo is assumed to have been designed alongside the founding of the company in 2014. However, there is no official documentation for the same.
(2017 – Present)
On 1st January, 2017, the current Blockstream logo came into effect and has remained there till today. It consists of a blue-dot circular graphical emblem and a lowercase wordmark written using a clean, modern sans-serif typeface. The graphical emblem is made of concentric blue segments that radiate outward like digital signals. These segments forming a broken ring symbolise decentralisation, network connectivity, and blockchain links. The circular graphical emblem also suggests the idea of distributed systems.
The lowercase wordmark in a clean, sans-serif typeface focuses on modernity and clarity. In fact, Blockstream maintains two fonts for its web and products – Rigid Square for headings and Inter for body content. The colour of the wordmark is usually white or dark grey based on the background. The blue colour of the emblem aka “Blockstream Blue” symbolises trust and technical sophistication.
The Elements of the Blockstream Logo
Font
Blockstream uses two primary fonts for its web and branding materials, that is, Rigid Square for headings and Inter for body copy. Rigid Square is chosen for headings, as it is a strong, futuristic, geometric sans-serif font, which can highlight content. Inter font, on the other hand, is chosen as it provides clean readability for longer text blocks. In fact, on mobile platforms, Blockstream adapts to each device’s native system font to maintain familiarity and optimum performance.
Colour
Blockstream uses “Blockstream Blue” as its primary colour and is the most prominent colour across digital and print assets. A secondary blue colour is also used for layered design elements and highlights. Also, “Space Grey” serves as the main background colour and provides a modern and neutral base.
There are a few supporting colours as well, such as black and white for text clarity and interface contrast. Other shades, such as “Card Grey”, and special icon colours are assigned to specific components or use cases, such as cards and icons.
Finally
The Blockstream logo reflects the company’s commitment to innovation, precision, and trust within the Bitcoin ecosystem. Blockstream has maintained a consistent visual identity since its inception in 2014, but it was documented in 2017. The logo’s signature broken circular geometric emblem and minimalist wordmark continue to represent the essence of Blockstream’s mission. Besides, its vibrant Blockstream Blue colour scheme captures the spirit of innovation and transparency. On the other hand, the clean and modern sans-serif typography communicates clarity and technical excellence.