Binance is inarguably the largest cryptocurrency trade platform in the world. Founded in 2017, it offers a secure wallet to the users to store and trade crypto. It also offers its platform to trade in cryptocurrencies, such as Ethereum or Bitcoin. Its features include a fast-trading engine, peer-to-peer trading, futures, spot trading, options, and minimal fees. The company also provides Binance Card (allows users to spend cryptocurrency in physical transactions) and Binance Academy (an educational tool for cryptocurrency and blockchain enthusiasts).
The Binance logo is a distinctive visual mark in the world of cryptocurrency. It blends geometric symbolism with deep reference to trading, blockchain, and the brand’s core identity. The single logo has remained consistent since the inception of the company in 2017 and it reflects the rapid rise of Binance. The article deals with the Binance logo, among other details of the company.
The Genesis of the Binance Logo (2017 – Present)
The one and only logo till date of Binance was introduced by the company in 2017. It consists of a graphical emblem and the wordmark. The minimalist emblem comprises fragmented triangles and rhombuses in yellow and white. To the right of it appeared the brand name in uppercase written using a bold sans-serif typeface.
The letters of the wordmark have straight cuts and distinct contours. The typeface is similar to Lost & Foundry FS Cattle and Hops and Barley Clean 3b. The logo is designed in yellow to convey energy, happiness, progress, and movement.
The Elements of the Binance Logo
Font
The wordmark of the Binance logo is written using a clean sans-serif font that suggests reliability, global access, and transparency.
Colour
The colour palette of the Binance logo comprises yellow and white to maximise visibility and to imbue the logo with a sense of modernity and energy.
Finally
The Binance logo’s evolution reflects the founding values of the exchange as well as the central themes of the broader crypto community. These include binary trading, connectivity, and the pursuit of fairness and transparency in digital finance.