Allbirds is an American footwear and apparel brand famed for its commitment to sustainability, comfort, and minimalist design. It came into existence in 2016 when former New Zealand footballer Tim Brown and renewable-materials expert Joey Zwillinger came together. The company was built on a simple idea, that is, to create better shoes using natural and responsibly sourced materials. Allbirds quickly gained global recognition for its innovative use of merino wool, eucalyptus fibres, and sugarcane-based foam.
The use of these materials, besides reducing environmental impact, also delivered exceptional softness and lightweight comfort. The brand became a pioneer in the movement towards sustainable fashion, thanks to its clean aesthetic, emphasis on transparency, and eco-driven mission. The logo of the brand has remained consistent since the founding of the company in 2016. The article delves into the Allbirds logo, among other details of the company.
The Genesis of the Allbirds Logo (2016 – Present)
The Allbirds logo was introduced in 2016 itself, and it showed a simple and impactful design in black. It consisted of a lowercase logotype written in a custom cursive typeface. The letters of the wordmark were characterised by rounded shapes and their interconnectedness. Besides, the last letter “s” showed its tail extended below the baseline of the wordmark. Also, the two “ls” showed different heights, the first one shorter than the second. The uneven height of the letters creates a sense of growth.
The Elements of the Allbirds Logo
Font
The wordmark of the Allbirds logo is designed by the New York based design agency, Red Antler, using a custom lowercase typeface. The typeface has similarities with the Enfantine Nathan font.
Colour
The Allbirds logo is depicted in black against a white background for better visual contrast and legibility.
Finally
The Allbirds logo has not changed even once since it was introduced in 2016. It encapsulates the brand’s journey from a startup with a vision to a global leader in sustainable footwear. The logo, with its simple yet powerful design, serves as a visual representation of Allbirds’ commitment to comfort, style, and environmental responsibility.