This article delves into the brand’s history and explores the design decisions that have established the identity of the Accessorise logo, among other details of the brand.
The Genesis of the Accessorize Logo (1984 – 2002)
The original logo debuted in 1984 and featured the brand name in a handwritten script in black. The size of the letter “A” was considerably bigger than the rest of the letters, and it featured glyphs ending in small curls. The logo was underlined, especially to its right, by a curved black line. Besides, there was a small crown instead of the usual dot.
(2002 – 2018)
As the new millennium dawned, Accessorize continued to evolve its visual identity. The black-and-white palette gave way to a burst of pink, which reflected the brand’s commitment to diversity and inclusivity. The logo saw the inscription become smoother and wider. The letters looked more feminine and elegant in pink and showed softened contours. The underline in the original logo was removed, while the crown was made sharper. The presence of sharp serif-like elements in the letters made the logo look aesthetically pleasing.
(2018 – Present)
The latest logo variant is written using a serif font in uppercase. The colour palette has turned black from the previous girly pink and looks modern on a white background. The word “LONDON” in black uppercase and in a much smaller size appears as a tagline below the brand name above.
The Elements of the Accessorize Logo
Font
The wordmark in the Accessorize logo uses a custom and stylised serif typeface. The word “LONDON” below sports a clean, custom, and widely used sans-serif typeface.
Colour
The current Accessorize logo uses a black and white colour palette, where black is used to design the wordmark and white the background.