Radisson Hotel Group is one of the world’s leading hospitality companies. It is known for its diverse portfolio of distinctive hotel brands and a strong global presence. The brands owned by the Group include Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, and Country Inn & Suites by Radisson. The Radisson Hotel Group logo shows the growth of the brand, changing ownership, and shifting market strategies. The article explores the logo evolution of Radisson Hotel Group, among other details.
The Genesis of the Radisson Hotel Group Logo (2017 – Present)
Although the Radisson hotel has a long history, the overarching group owning several subsidiary hotels was formed as early as 2017. The logo showed the combination of a circular emblem and the brand name. The emblem in black has the abbreviated letters “RHG” in white inside. To its right is mentioned the brand name in two levels. The top level displays the wordmark “RADISSON” in a black and bold sans-serif typeface. The bottom level, separated by a thin black line, displays the wordmark “HOTEL GROUP” in a smaller size and using a sans-serif typeface as well.
The Elements of the Radisson Hotel Group Logo
Font
The Radisson Hotel Group logo uses an uppercase sans-serif typeface. It symbolises a more corporate and streamlined brand identity.
Colour
The Radisson Hotel Group logo employs a sophisticated greyscale palette. It uses shades of black and grey to promote a modern, professional, and neutral image that can adapt globally.
Finally
The Radisson Hotel Group’s logo evolution shows the journey of the Group from a single Minneapolis hotel to a global hospitality powerhouse. Each logo redesign has balanced tradition with innovation. It signalled the brand’s adaptability and enduring commitment to excellence in guest experience.