5-Minute Crafts is a popular DIY (do-it-yourself) brand that is known for its quick and creative video tutorials. These showcase life hacks, crafts, home improvement tips, and fun experiments. It was launched in 2016 by TheSoul Publishing and quickly gained global recognition through platforms like YouTube, Facebook, and Instagram. The brand focuses on simplicity and accessibility and aims to inspire viewers of all ages to engage in hands-on activities using everyday household items.
The distinct identity of 5-Minute Crafts is closely tied to its visual branding, particularly its logo. It has evolved alongside the growth and changing content strategy of the channel. The article describes the two logo variants that have come about since the inception of the channel, among other details.
The Genesis of the 5-Minute Crafts Logo (2016 – 2022)
The earliest logo variant for 5-Minute Crafts was crafted in 2016, and it featured a straightforward, playful design. It used a light-yellow background, among other colours, to convey energy, creativity, and friendliness—qualities that are central to the brand’s appeal to a global, family-oriented audience. The logo featured the slightly slanted brand name in white uppercase letters in a sans-serif typography set against a narrow blue rectangular background.
The narrow, horizontally oriented rectangular band was formed out of a paintbrush roll and set against a light-yellow background. Surrounding this blue band and light-yellow background were several DIY lifehack tools, such as scissors, pencils, hammers, photo frames, and other elements in various colours. The original logo gave the exact impression of a channel that showcases lifehacks, crafts, and others.
(2022 – Present)
The 2022 logo was a refinement of the earlier logo where the narrow blue band gave way to a fuller background. At the centre of the logo appears the brand name in title case in white and in a sans-serif typeface. It was surrounded by various DIY tools for home improvement, crafts, and others, organised and placed neatly, unlike their cluttered presence in the previous logo. The clean imagery of the tools made the logo visually identifiable, especially conveying the purpose of the brand.
The Elements of the 5-Minute Crafts Logo
Font
The 5-Minute Crafts logo employs a sans serif font due to its clean, minimalistic, and highly readable style on screens. Besides, the font conveys modernity, straightforwardness, and accessibility and aligns well with the image of 5-Minute Crafts. The font is likely customised to maintain uniqueness while remaining friendly and straightforward.
Colour
The 5-Minute Crafts logo uses an assortment of colours, with blue being the dominant one in the background. The other colours are yellow, red, orange, pink, white, green, purple, and black, among others. The use of such a wide range of colours is to convey the identity of the brand as a source of quick, fun, and creative inspiration.
The History of 5-Minute Crafts
5-Minute Crafts was launched by a digital media company called TheSoul Publishing, which was founded by Russian entrepreneurs Pavel Radaev and Marat Mukhametov. The channel was officially registered on YouTube on November 15, 2016, and its first video, “5 essential DIY hacks that you need to know”, was uploaded the next day. TheSoul Publishing itself grew out of AdMe, a company focused on digital advertising and content distribution.
From its inception, 5-Minute Crafts focused on DIY, life hacks, and craft videos, which were often presented in a hands-only format. In these videos viewers see only the creator’s hands working with various objects on a table. The videos are repurposed compilations of content that are initially posted on Instagram or Facebook. This accessible, visual approach helped the channel quickly attract a global audience.
The channel experienced explosive growth throughout 2017, and it amassed over 4 million subscribers by June of that year. By October 2017, 5-Minute Crafts began publishing content in multiple languages, including Arabic, Chinese, German, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese, and Russian, further accelerating its international reach.
By November 2018, the channel had over 10 billion video views and nearly 40 million subscribers. It ranked as the fifth most-subscribed channel on YouTube at that time. Its rapid growth continued, and at one point, it became the third most-subscribed channel globally, behind only PewDiePie and T-Series.
5-Minute Crafts continued to expand its digital footprint, launched sub-channels and adapted its content for platforms like Pinterest, TikTok, Snapchat, and Facebook. In May 2020, it launched its first English-language Pinterest channel and collaborated with Mattel to create family-friendly DIY content. The channel also became available in 19 languages, which reflected its commitment to global accessibility.
In December 2018, the channel received over 238 million video views in a single week. By November 2021, 5-Minute Crafts celebrated its 5th anniversary and, by that time, had a viewership of more than 1.7 billion hours watched and 21 billion views on YouTube. Its success on Pinterest was recognised with the “Best use of Pinterest” award at The Drum Awards for Digital Industries in 2021.
As of early 2025, 5-Minute Crafts remains one of the most influential DIY brands online, with over 81 million YouTube subscribers and 28 billion views. The channel is based in Cyprus and continues to be a flagship brand for TheSoul Publishing, which now operates a vast network of content channels and employs thousands of people worldwide.
Interesting Facts About 5-Minute Crafts
- 5-Minute Crafts was created on November 15, 2016, and it has since grown to become one of the largest lifestyle channels on YouTube.
- As of May 2025, the channel has over 81 million subscribers and more than 28 billion total video views. These figures make it one of the most-watched and subscribed DIY and craft channels globally.
- The channel has uploaded approximately 7,660 videos and maintains a steady upload frequency of about 10 to 11 videos per week.
- Despite its massive viewership, the channel’s engagement rate (likes and comments as a percentage of views) is relatively low at around 0.44%, which is typical for very large channels with broad audiences.
- The average length of the last 15 videos is about 65 minutes, which is longer than many similar channels. It suggests a mix of longer compilations or detailed content.
- The estimated monthly earnings from YouTube ad revenue range between approximately $76,700 and $230,100. These reflect the channel’s significant reach and monetisation potential.
- 5-Minute Crafts ranks #5 in the Lifestyle category on YouTube, #9 in the United States, and #20 worldwide for the last 30 days. These figures highlight its continued popularity and relevance.
- The channel also actively engages audiences through other platforms, which include a Telegram channel for fans and brand partnerships managed through its parent company, TheSoul Publishing.
Finally
The 5-Minute Crafts logo has evolved from a simple, playful design to a highly optimised, versatile emblem of one of the world’s most-followed DIY brands. Its history reflects the channel’s growth, the changing landscape of digital media, and the importance of clear, consistent visual branding in building a global audience.