Clarins, the reputable French luxury skincare and cosmetics brand, was founded in 1954 by a medical student, Jacques Courtin-Clarins, in Paris. Over its seven-decade history, the family-owned Clarins has evolved in its product offerings. However, when it came to its visual identity, the logo reflecting the brand’s philosophy of authenticity, innovation, and elegance has remained the same. The article describes the Clarins logo, among other details, since the inception of the company.
The Genesis of the Clarins Logo (1954 – Present)
The Clarins logotype depicts the brand name “Claris Paris” in two levels in a red serif typeface in uppercase. The brand name is covered by two red strokes forming arches, both above and below. The first word, “Clarins”, is bigger in size, while “Paris” appears in a small size. The minimalist style of the logo enables it to be easily placed on caps, labels, or any other advertising platforms.
The Elements of the Clarins Logo
Font
The wordmarks in the logo “Clarins” and “Paris” are written using a classic serif typeface. The letters in the upper inscription are close to each other, while the ones at the bottom are little spaced apart.
Colour
The colour palette employed in the Clarins logo comprises red and white.
Finally
The Clarins logo is anchored in the brand’s core values of authenticity, natural beauty, and French elegance. The logo hasn’t changed since it appeared at the inception of the company. It continues to preserve the heritage of the company and ensure Clarins remains instantly recognisable in the global beauty market.