There are logos that have come about as an adjunct to the career of an artist and have since become popular as a lifestyle brand and music label. OVO is one such logo with imprints in fashion and resonance with urban culture. Founded by Grammy Award-winning hip-hop artist Drake and his business partner Oliver El-Khatib, October’s Very Own (OVO) has grown from a record label and clothing line to a cultural phenomenon. Primarily targeting the international market, OVO positions itself as synonymous with exclusivity and sophistication.
Renowned for seamlessly blending music and fashion, the brand appeals to a diverse demographic. The ongoing impact of Drake contributes significantly to its continued relevance and allure in the ever-evolving industries it operates in and embodies contemporary aesthetics and sound. This article delves into the history and evolution of the OVO logo over the years.
The Genesis of the Owl Logo (2012 – Present)
In the initial stages, OVO embraced the owl as its central symbol. The owl, a creature associated with wisdom and mystery, perfectly encapsulated the brand’s ethos. The first version of the OVO logo featured a simple yet powerful illustration of an owl, its wings outstretched, and the letters “OVO” incorporated seamlessly. This minimalist design laid the foundation for what would become an enduring emblem in pop culture.
The Elements of the OVO Logo
Font
The OVO logo features a straightforward sans-serif, all-capital font, with its primary advantage being excellent legibility.
Colour
The OVO Sound logo opts for a black-and-white colour scheme. The colour of the owl logotype on OVO apparel may vary based on the visual context.
Meaning of the OVO Logo
The presence of an owl in the OVO logo can be elucidated by considering that the two “O”s resemble owl eyes and the ‘V’ forms the beak. Besides, like Drake, owls are creatures of the night (as Drake has expressed that he “comes alive” at night). The owl, representing wisdom, could suggest that there is a deeper meaning to Drake’s music. Additionally, there might be a connection with Harry Potter’s pet.
Finally
The history and evolution of the OVO logo are a testament to the brand’s commitment to authenticity, innovation, and cultural representation. From its humble beginnings with a simple owl illustration to its current sophisticated design featuring the iconic CN Tower, the OVO logo has become synonymous with Toronto’s cultural renaissance and Drake’s global impact.