The Japanese tyre company, Toyo Tyres, was established in 1945 and manufactures tyres for passenger cars, trucks, and special equipment in a host of countries, namely, the USA, Japan, China, and Malaysia. Its logo has undergone a few changes to reflect its growth and global aspirations. The evolution of its logo shows the journey of the company from a domestic manufacturer to an international brand recognised for innovation and quality. The article delves into the history and evolution of the Toyo Tyres logo over the years.
The Genesis of the Toyo Tyres Logo (Before 1970s)
The original logo displayed the brand name “Toyo” in black capitals inside a yellow “house” with thick blue trim. It was accompanied by the stylised head of a Japanese warrior above and the phrase “Hi-tech tyres” in blue below. The letters were written using a sans-serif typeface.
(1970s)
The logo design of this period featured the brand name “Toyo” in red capitals and enclosed within a blue outlined “house” in white.
(2007 – Present)
The most recent iteration of the Toyo Tyres logo was introduced in 2007. It presents a clean and modern aesthetic. Also, it consists of a bold, italicised wordmark in a saturated shade of blue to convey a sense of motion and reliability. The letters are capitalised and closely spaced as if merging into a single entity to reflect the brand’s cohesion and strength. In some versions, the tagline “driven to perform” appears below in grey in a lighter, rounded typeface.
The Elements of the Toyo Tyres Logo
Font
The wordmark featured in the logo of Toyo Tyres uses a font that is similar to Antique Olive Nord Italic. The smooth glyphs of the typeface conjure the idea of an effortless ride and reflect the performance of the tyres.
Colour
The Toyo Tyres logo uses a blue colour palette to reflect the commitment of the company to conduct business with integrity and avoid any unethical practices. The colour also mirrors a seamless approach to operations. Further, in Europe, blue is associated with success, ambition, and progress, which align with the vision of the company for growth and innovation. The colour of the logo also symbolises excellence in technology and manufacturing.
Finally
Throughout its history, Toyo tyres has strategically redesigned its logo to align with its evolving brand identity, technological advancements, and expanding global presence. The current logo encapsulates the company’s dedication to innovation, quality, and performance. It serves as a symbol of its journey and aspirations in the automotive industry.