Haworth Inc., the renowned furniture company, was founded in 1948 by G.W. Haworth. It has evolved from a small woodworking shop into a global leader in office furniture design and manufacturing. The company’s history is marked by innovation, strategic expansion, and a commitment to creating functional workspaces. The Haworth logo reflects the company’s rich history and commitment to innovation. This article discusses the evolution of the Haworth logo and other details about the company.
The Genesis of the Haworth Logo (1948) (Unavailable)
The early logo of Haworth seemed to have reflected the aesthetic trends of the mid-20th century. It was characterised by straightforward typography and minimalistic design elements. As the company evolved into Modern Partitions and later to Haworth Inc., the logo seemed likely to adapt to reflect its expanding focus on office furniture systems.
(1950s – 1960s)
In the 1950s, the company that was founded as Modern Products was rechristened as Modern Partitions. This was to emphasise the focus of the company on making office solutions in the form of partitions or modularity. The logo featured the inscription “Modern” in white capitals and enclosed within a large rectangular-shaped letter “M” with a thin white outline.
The bottom of the letter “M” had two arrows pointed inwards to form the dimensions of the letter. Beneath the enlarged letter “M” containing the word “Modern” was placed the brand name in white “MODERN PARTITIONS, INC.” The letters in white were written in a sans-serif typeface and placed against a grey background to create a better visual identity.
(1976)
In 1976, the company was rebranded as “Haworth, Inc.” to highlight the name of its founder. The logo featured the brand name “HAWORTH” written in grey and in a traditional custom sans-serif typeface. The letter “A” did not have the crossbar, though, and each individual letter of the brand name had straight lines and cuts.
(2010 – Present)
The Haworth logo in its current form consists of the brand name alone without any graphical elements. The brand name is written in capitals using a combination of the sans-serif family and Founders Grotesk with the serif typefaces. The logo appears in black against a white background, though the colour palette changes according to the colour of the furniture by pairing complementary dark and bright colours.
The Elements of the Haworth Logo
Font
The Haworth logo is rendered using a combination of sans-serif and Grotesk with the serif typefaces to communicate modern design and heritage.
Colour
The colour palette used in the Haworth logo is based on the furniture palette and combines both dark and bright colours for the logo to stand out. Ordinarily, the brand name used in the logo is shown in black against a white background.
Finally
The Haworth logo encapsulates the company’s journey from a small woodworking shop to a global leader in office furniture solutions. It shows the core values of quality craftsmanship and innovation. Today, as Haworth continues to adapt to changing workplace needs and sustainability challenges, its logo stands as a testament to its enduring legacy in the furniture industry.