Hyatt Hotels Corporation is a key player in the global hospitality industry with a rich history that dates back to 1957. Founded by Jay Pritzker, the company began with the purchase of the Hyatt House motel located near Los Angeles International Airport. This modest acquisition marked the foundation of a leading hotel chain that became known for its commitment to quality and service.
A significant aspect of its brand identity is its logo, which has undergone a few changes over the decades. These reflect changes in design trends and the evolving vision of the company. This article explores the history and evolution of the Hyatt logo and details its various iterations and the symbolism behind them.
The Genesis of the Hyatt Hotel Logo (1957 – 1990)
The original Hyatt logo was introduced in 1957 and remained in use until 1990. It featured a monochrome design with a bold sans-serif wordmark. The logo displayed “Hyatt” prominently, with “Hotels & Resorts” positioned alongside and separated by a circular emblem. This emblem depicted a four-petal flower in white on a black background to symbolise hospitality and refinement. At the core of this four-petal flower were four protruding semicircles. The simplicity and elegance of this design conveyed the brand’s commitment to quality service and sophistication.
(1990 – 2013)
In 1990, Hyatt updated its logo to reflect a more contemporary identity. This redesign featured the brand name in a sleek sans-serif typeface in deep blue. It came with a distinctive feature: the letter “A” in “Hyatt” was enlarged and crossed by a thin red arch. This arch symbolised a bridge connecting Hyatt’s rich history with its future aspirations and represented the bond between the brand and its customers. The new design aimed to infuse modernity while maintaining the essence of luxury associated with Hyatt.
(2013 – Today)
The most recent redesign occurred in 2013, wherein subtle yet impactful changes were brought to the logo. The colour palette shifted to a lighter blue combined with white to enhance freshness and modernity. The typography was slightly bolder, which reinforced Hyatt’s image as a reliable and innovative brand. This logo iteration continued to emphasise trust and professionalism and ensured the logo remained visually appealing and relevant in an ever-evolving market.
The Elements of the Hyatt Hotel Logo
Font
The original emblem featured a custom typeface distinguished by its unique round “O,” an open “R,” and a non-standard “H” with a lowered horizontal line. The remaining letters were designed in a conventional flat grotesque style. Following the redesign, the logo adopted a font similar to Optima.
Colour
The corporate colour palette initially comprised black for the letters and icons, set against a white background. However, the logo underwent a significant transformation, becoming much more vibrant with the introduction of dark blue and red. These colours have since been replaced with a new shade of blue.
Finally
The Hyatt logo reflects changes in design aesthetics and the commitment of the company to maintaining a strong brand identity that is rooted in luxury and hospitality. Each logo iteration has built upon the last to ensure Hyatt remains synonymous with high-quality service while adapting to modern expectations.