China Mobile was established in 1997 and, over the years, has become one of the global telecommunications giants. With a subscriber count that is arguably the largest in the world, China Mobile has its footprint in more than 200 countries and regions. The evolution of its logo shows the growth of the company and the dynamic telecommunications landscape in China. This article delves into the history and evolution of the China Mobile logo and highlights key design changes over time.
The Genesis of the China Mobile Logo (1997 – 2013)
The original China Mobile logo was introduced in 1997, when the company was founded. This initial design featured a simple yet professional blue and white colour palette. The logo consisted of a graphical element and a two-tier wordmark. The graphical element comprised a solid blue circle having several arched lines in white. This abstract image in white resembled waves or the letter “S.” The company name was displayed underneath the emblem in both Chinese and English in two tiers, with clean, thin blue lines forming the letters.
(2013 – Present)
In 2013, as China Mobile prepared for advancements in technology, another logo redesign was initiated. This iteration featured the abstract shape of a diamond with rounded corners. It had four blue wavy stripes separated by a single and longer green wavy line at the centre. The colour palette was simplified to blue and green against a white background. The wordmark in two languages (Chinese and English) was in title case and was placed on the right side of the graphical element in two tiers.
The Elements of the China Mobile Logo
Symbol
The graphical element in the logo consisted of four wavy stripes in blue, which also looked like boomerangs. At the centre of the blue stripes was a longer, wavy green stripe.
Font
The primary logo of China Mobile has the letters of its wordmark written in a straightforward, medium-weight sans-serif typeface with clean lines and a sense of lightness. The font used in the logo is similar to New Lincoln Gothic BT Std Semi Bold or Identikal Sans, with slight modifications to the contours.
Colour
The colour palette of the visual identity of China Mobile consists of vibrant and pleasing shades of green and blue. These colours create a fresh and cheerful appearance. The bright and lively design of the logo reflects the professionalism, loyalty, and expertise of the company.
Finally
The history of the China Mobile logo shows its journey from a national telecommunications provider to a global leader in the industry. As it adapts to changing technologies and market demands, the logo serves as a visual representation of its commitment to connecting millions worldwide. Each logo iteration marks a new phase in branding and reflects broader trends in telecommunications and consumer expectations in an increasingly digital world.