Starwood Hotels & Resorts Worldwide, Inc. has a rich history that spans over five decades. It is marked by strategic acquisitions, brand development, and significant influence within the hospitality industry. Known for its diverse portfolio of hotel brands and innovative approaches to hospitality, Starwood has undergone several changes. These include acquisitions, brand launches, and ultimately, its acquisition by Marriott International in 2016. This article explores the history and evolution of the Starwood Hotels & Resorts logo over the years.
The Genesis of the Starwood Hotels & Resorts Logo (1996 – 1998) (Logo Unavailable)
After the acquisition of Westin Hotels & Resorts in 1994, Starwood Hotels & Resorts began to refine its branding. The logo evolved to incorporate elements associated with Westin and reflected a more upscale and modern image. This period marked a transition toward a more hospitality-focused identity. However, the logo isn’t available.
(1998 – 2010)
After acquiring Sheraton Hotels and Resorts in 1998, Starwood introduced a new logo that featured a stylised star emblem alongside the wordmark “Starwood” in black, bold uppercase. The star had a black spiral shaped element emanating from it with a pointed end.
Below the wordmark was written “HOTELS & RESORTS WORLDWIDE, INC.” in smaller grey letters and using a sans-serif typeface. It was separated from the brand name with a thin grey line.
This design aimed to convey luxury and sophistication while maintaining a connection to its heritage. The logo was characterised by bold typography and a refined colour palette, which reinforced Starwood’s position as a leader in upscale hospitality.
(2010 – Present)
In 2010, Starwood unveiled a modernised logo that featured the brand name in black lowercase. The wordmark appeared with a multi-pointed star symbol placed between the letters “r” and “w.” Beneath the brand name was written “Hotels and Resorts” in a title case. Written in two levels, the wordmark appeared in a smaller size and rendered using a modern sans-serif typeface. This logo was designed with sleek lines and contemporary aesthetics, which aligned with the brand’s focus on innovation and luxury.
The Elements of the Starwood Hotels & Resorts Logo
Font
The wordmarks in the Starwood Hotels & Resorts logo are written using a modern sans-serif typeface. This enhanced readability and gave the logo a fresh appearance.
Colour
The colour palette of the Starwood Hotels & Resorts offers both black and grey, which reinforces a modern and luxurious feel.
Finally
The Starwood Hotels & Resorts logo and its evolution show the growth of the hotel and are a testament to various acquisitions that have taken place over the years. The logo iterations encapsulate the brand’s dedication to providing exceptional experiences for travellers worldwide.